{"id":26100,"date":"2026-06-18T13:00:15","date_gmt":"2026-06-18T04:00:15","guid":{"rendered":"https:\/\/about.fb.com\/ja\/?p=26100"},"modified":"2026-06-18T13:00:15","modified_gmt":"2026-06-18T04:00:15","slug":"discovery-into-purchase","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ja\/news\/2026\/06\/discovery-into-purchase\/","title":{"rendered":"Instagram\u3067\u30e9\u30a4\u30d6\u52d5\u753b\u5e83\u544a\u3092\u5c0e\u5165\u3001\u5546\u54c1\u30bf\u30b0\u3082\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u5bfe\u5fdc"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-23186\" src=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2021\/10\/meta-thumbnail-4x3.jpg.jpg?w=960&#038;resize=960%2C720\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2021\/10\/meta-thumbnail-4x3.jpg.jpg?w=2506 2506w, 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style=\"font-weight: 400\">\u3053\u3046\u3057\u305f\u300c\u767a\u898b\u300d\u306e\u77ac\u9593\u3092\u3055\u3089\u306b\u8cfc\u5165\u306b\u3064\u306a\u3052\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u3001Meta\u306f\u30e9\u30a4\u30d6\u52d5\u753b\u5e83\u544a\u306e\u63d0\u4f9b\u62e1\u5927\u3068\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u5546\u54c1\u30bf\u30b0\u3092\u901a\u3058\u3066\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3067\u304d\u308b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u6a5f\u80fd\u3092\u62e1\u5145\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-26101\" src=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2026\/06\/cms.gif?w=960&#038;resize=960%2C540\" alt=\"\" width=\"960\" height=\"540\" \/><\/p>\n<ul>\n<li><b>\u30e9\u30a4\u30d6\u52d5\u753b\u5e83\u544a<\/b><span style=\"font-weight: 400\">\uff1a\u30e9\u30a4\u30d6\u52d5\u753b\u5e83\u544a\u3092Instagram\u306b\u5c0e\u5165\u3057\u3001Facebook\u3067\u3082\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u63d0\u4f9b\u3092\u62e1\u5927\u3057\u307e\u3059\u3002\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306f\u30e9\u30a4\u30d6\u52d5\u753b\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u8a34\u6c42\u3057\u3001\u65b0\u305f\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u4e21\u30a2\u30d7\u30ea\u4e0a\u3067\u306e\u5546\u54c1\u767a\u898b\u3084\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u6a5f\u4f1a\u3092\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-26102\" src=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2026\/06\/cms-2.gif?w=960&#038;resize=960%2C540\" alt=\"\" width=\"960\" height=\"540\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u30e9\u30a4\u30d6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c4\u30fc\u30eb<\/b><span style=\"font-weight: 400\">\uff1aFacebook\u3067\u306f\u3001\u5e83\u544a\u4e3b\u304c\u30e9\u30a4\u30d6\u52d5\u753b\u5e83\u544a\u3068\u30e9\u30a4\u30d6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u4e2d\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u304c\u3088\u308a\u4fbf\u5229\u306b\u306a\u308a\u307e\u3059\u3002\u8996\u8074\u8005\u306f\u30e9\u30a4\u30d6\u52d5\u753b\u304b\u3089\u96e2\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u5546\u54c1\u3092\u95b2\u89a7\u3057\u3001\u4fa1\u683c\u3092\u78ba\u8a8d\u3057\u3001\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Instagram\u3067\u306e\u5546\u54c1\u30bf\u30b0\u4ed8\u3051\u306b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u5bfe\u5fdc<\/b><span style=\"font-weight: 400\">\uff1a\u65e5\u672c\u3092\u542b\u308022\u304b\u56fd\u30fb\u5730\u57df\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u3001Instagram\u4e0a\u3067\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30ab\u30bf\u30ed\u30b0\u304b\u3089\u5546\u54c1\u3092\u9078\u629e\u3057\u3066\u30bf\u30b0\u4ed8\u3051\u3057\u305f\u308a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306f\u81ea\u793e\u306e\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u691c\u7d22\u30fb\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u516c\u958b\u3067\u304d\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u7279\u5b9a\u306e\u5546\u54c1\u3078\u8a98\u5c0e\u3059\u308b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u30ea\u30fc\u30eb\u52d5\u753b\u3084\u30d5\u30a3\u30fc\u30c9\u6295\u7a3f\u3067\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3068\u3001\u5229\u7528\u8005\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u306a\u304c\u3089\u81ea\u7136\u306b\u5546\u54c1\u3092\u767a\u898b\u3057\u3001\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u5171\u6709\u3057\u305f\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u901a\u3058\u3066\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u3053\u308c\u307e\u3067\u5e83\u544a\u4e3b\u304b\u3089\u306f\u3001\u30ab\u30bf\u30ed\u30b0\u5e83\u544a\u306f\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u5546\u54c1\u753b\u50cf\u3060\u3051\u306b\u4f9d\u5b58\u3057\u306a\u3044\u3001\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u3089\u3057\u3044\u8868\u73fe\u65b9\u6cd5\u304c\u6b32\u3057\u3044\u3068\u3044\u3046\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u73fe\u72b6\u3067\u306f\u3001\u5546\u54c1\u540d\u3001\u4fa1\u683c\u3001\u5728\u5eab\u72b6\u6cc1\u3001\u5546\u54c1\u8aac\u660e\u306a\u3069\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u5f79\u7acb\u3064<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/120325381656392?id=725943027795860\"><span style=\"font-weight: 400\">\u5546\u54c1\u30c7\u30fc\u30bf<\/span><\/a><span style=\"font-weight: 400\">\u3092\u5229\u7528\u3067\u304d\u308b\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u8907\u6570\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u305d\u3053\u3067\u4eca\u590f\u3088\u308a\u3001\u5546\u54c1\u30c7\u30fc\u30bf\u3092\u3059\u3079\u3066\u306e\u30bb\u30fc\u30eb\u30b9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3044\u3066\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001Meta\u306eAI\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u4e3b\u304c\u30bb\u30fc\u30eb\u30b9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9078\u629e\u3057\u305f\u969b\u306b\u3001\u9069\u5207\u306a\u5546\u54c1\u3092\u9069\u5207\u306a\u5229\u7528\u8005\u3078\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u81ea\u52d5\u7684\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u8907\u6570\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u500b\u5225\u306b\u9078\u629e\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u5546\u54c1\u30c7\u30fc\u30bf\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u7d20\u6750\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u3001Meta\u306e\u5e83\u544a\u30b7\u30b9\u30c6\u30e0\u304c\u898b\u3066\u3044\u308b\u4eba\u3054\u3068\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u751f\u6210\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span 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