{"id":24596,"date":"2023-07-04T15:29:43","date_gmt":"2023-07-04T06:29:43","guid":{"rendered":"https:\/\/about.fb.com\/ja\/?p=24596"},"modified":"2023-07-04T15:39:14","modified_gmt":"2023-07-04T06:39:14","slug":"how-ai-ranks-content-on-facebook-and-instagram","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ja\/news\/2023\/07\/how-ai-ranks-content-on-facebook-and-instagram\/","title":{"rendered":"Facebook\u3068Instagram\u3067\u8868\u793a\u3055\u308c\u308b\u3082\u306e\u306bAI\u304c\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b"},"content":{"rendered":"<p><span style=\"font-weight: 400\">2023\u5e746\u670829\u65e5<br \/>\n<\/span><span style=\"font-weight: 400\">\u57f7\u7b46\u8005\uff1aNick Clegg\uff08\u30cb\u30c3\u30af\u30fb\u30af\u30ec\u30c3\u30b0\uff09Global Affairs \u62c5\u5f53\u793e\u9577<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 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style=\"font-weight: 400\">\u79c1\u305f\u3061\u306f\u3001\u3053\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u30aa\u30fc\u30d7\u30f3\u306b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002Meta\u304c\u4ee5\u524d\u304b\u3089\u958b\u767a\u3057\u3001\u63d0\u5531\u3057\u3066\u304d\u305f\u900f\u660e\u6027\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u30ab\u30fc\u30c9\u306e\u516c\u958b\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u6df1\u3044\u6280\u8853\u7684\u77e5\u8b58\u3092\u6301\u305f\u306a\u3044\u4eba\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u3044\u65b9\u6cd5\u3067\u3001Meta\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u672c\u65e5\u3001\u79c1\u305f\u3061\u306fFacebook\u3068Instagram\u306e<\/span><a href=\"https:\/\/transparency.fb.com\/features\/explaining-ranking\"><span style=\"font-weight: 400\">22\u306e\u30b7\u30b9\u30c6\u30e0\u30ab\u30fc\u30c9\u3092\u516c\u958b\u3057\u307e\u3059<\/span><\/a><span style=\"font-weight: 400\">\uff08\u82f1\u6587\u306e\u307f\uff09\u3002\u3053\u308c\u3089\u306e\u30ab\u30fc\u30c9\u306f\u3001Meta\u306eAI\u30b7\u30b9\u30c6\u30e0\u304c\u3069\u306e\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u5404\u30b7\u30b9\u30c6\u30e0\u304c\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u6700\u3082\u95a2\u9023\u6027\u304c\u3042\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u4e88\u6e2c\u3001\u307e\u305f 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href=\"https:\/\/ai.facebook.com\/blog\/ai-unconnected-content-recommendations-facebook-instagram\/\"><span style=\"font-weight: 400\">\u3053\u3061\u3089<\/span><\/a><span style=\"font-weight: 400\">\uff08\u82f1\u6587\u306e\u307f\uff09\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30b7\u30b9\u30c6\u30e0\u30ab\u30fc\u30c9\u3067\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u4ee5\u4e0a\u306e\u3055\u3089\u306a\u308b\u8a73\u7d30\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u79c1\u305f\u3061\u306f\u3001\u300c\u30b7\u30b0\u30ca\u30eb\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u308b\u5165\u529b\u306e\u7a2e\u985e\u3068\u3001\u3053\u308c\u3089\u306e\u30b7\u30b0\u30ca\u30eb\u304cFacebook\u4e0a\u3067\u3042\u306a\u305f\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u308b\u306e\u3092\u52a9\u3051\u308b\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u73fe\u5728Facebook\u30d5\u30a3\u30fc\u30c9\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30b7\u30b0\u30ca\u30eb\u306e\u5927\u90e8\u5206\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u4e88\u6e2c\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3089\u304c\u5168\u4f53\u7684\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u305d\u306e\u983b\u5ea6\u3068\u3068\u3082\u306b\u3001<\/span><a href=\"https:\/\/transparency.fb.com\/features\/ranking-and-content\/\"><span style=\"font-weight: 400\">\u900f\u660e\u6027\u30bb\u30f3\u30bf\u30fc<\/span><\/a><span style=\"font-weight: 400\">\uff08\u82f1\u6587\u306e\u307f\uff09\u3067\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u307e\u305f\u3001\u6709\u5bb3\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3082\u30b7\u30b0\u30ca\u30eb\u3092\u4f7f\u7528\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u628a\u63e1\u3057\u305f\u969b\u306b\u3059\u3050\u306b\u524a\u9664\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u6cbf\u3063\u3066\u3001\u554f\u984c\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u3082\u30b7\u30b0\u30ca\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u30b7\u30b0\u30ca\u30eb\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u3044\u307e\u3059\u304c\u3001\u5b89\u5168\u306b\u958b\u793a\u3067\u304d\u308b\u3053\u3068\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u4eba\u3005\u306e\u30d5\u30a3\u30fc\u30c9\u304b\u3089\u60aa\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6392\u9664\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u4fdd\u3061\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u304c\u3001\u540c\u6642\u306b\u3001\u9632\u5fa1\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u3092\u5bb9\u6613\u306b\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u958b\u793a\u3057\u306a\u3044\u3088\u3046\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u79c1\u305f\u3061\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u516c\u958b\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u8ab0\u3082\u304c\u60c5\u5831\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u79c1\u305f\u3061\u306f\u3001Meta\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u3042\u306a\u305f\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e88\u6e2c\u3057\u305f\u7406\u7531\u3084\u3001\u305d\u306e\u4e88\u6e2c\u306b\u3064\u306a\u304c\u3063\u305f\u53ef\u80fd\u6027\u306e\u3042\u308b\u6d3b\u52d5\u3084\u5165\u529b\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u3092\u3001\u30a2\u30d7\u30ea\u3067\u76f4\u63a5\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3044\u304f\u3064\u304b\u306e\u30d5\u30a3\u30fc\u30c9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u3001Facebook\u3068Instagram\u306e\u5168\u3066\u306e<\/span><a href=\"https:\/\/about.fb.com\/ja\/news\/2023\/02\/increasing-our-ads-transparency\/\"><span style=\"font-weight: 400\">\u5e83\u544a<\/span><\/a><span style=\"font-weight: 400\">\u3067\u4ee5\u524d\u304b\u3089\u300c<\/span><a href=\"https:\/\/about.fb.com\/ja\/news\/2019\/04\/why-am-i-seeing-this\/\"><span style=\"font-weight: 400\">\u3053\u306e\u6295\u7a3f\u304c\u8868\u793a\u3055\u308c\u308b\u7406\u7531<\/span><\/a><span style=\"font-weight: 400\">\u300d\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u3092\u4eca\u5f8c\u6570\u9031\u9593\u3067\u3001Instagram\u306e\u30ea\u30fc\u30eb\u30bf\u30d6\u3084\u767a\u898b\u30bf\u30d6\u3001Facebook\u30ea\u30fc\u30eb\u3067\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002\u500b\u3005\u306e\u30ea\u30fc\u30eb\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u3042\u306a\u305f\u306e\u4ee5\u524d\u306e\u884c\u52d5\u304c\u3001\u3042\u306a\u305f\u304c\u76ee\u306b\u3059\u308b\u30ea\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306b\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u4e0e\u3048\u305f\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3001\u8a73\u7d30\u60c5\u5831\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-24596 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/about.fb.com\/ja\/news\/2023\/07\/how-ai-ranks-content-on-facebook-and-instagram\/20230704_nr2\/'><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"836\" src=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2023\/07\/20230704_nr2.png?fit=960%2C836&#038;resize=960%2C836\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2023\/07\/20230704_nr2.png?w=960 960w, https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2023\/07\/20230704_nr2.png?w=459 459w, https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2023\/07\/20230704_nr2.png?w=300 300w, https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2023\/07\/20230704_nr2.png?w=768 768w, https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2023\/07\/20230704_nr2.png?w=689 689w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><b>\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u30c4\u30fc\u30eb\u306e\u62e1\u5f35<\/b><\/p>\n<p><span style=\"font-weight: 400\">Meta\u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30d7\u30ea\u3067\u5229\u7528\u53ef\u80fd\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u304c\u898b\u305f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u591a\u304f\u3001\u898b\u305f\u304f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u5c11\u306a\u304f\u76ee\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u3001\u3042\u306a\u305f\u81ea\u8eab\u306e\u4f53\u9a13\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3092\u7c21\u5358\u306b\u3059\u308b\u305f\u3081\u3001Facebook\u3068Instagram\u3067\u306f\u3001\u5404\u30a2\u30d7\u30ea\u3067\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8a2d\u5b9a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u5834\u6240\u3092\u4e00\u5143\u5316\u3057\u307e\u3057\u305f\u3002Facebook\u306e\u300c\u30d5\u30a3\u30fc\u30c9\u8a2d\u5b9a\u300d\u3068Instagram\u306e\u300c\u304a\u3059\u3059\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306f\u3001\u95a2\u9023\u3059\u308b\u6295\u7a3f\u306b\u3042\u308b3\u3064\u306e\u30c9\u30c3\u30c8\u306e\u30e1\u30cb\u30e5\u30fc\u3068\u300c\u8a2d\u5b9a\u300d\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instagram\u3067\u306f\u3001\u30ea\u30fc\u30eb\u30bf\u30d6\u3067\u304a\u3059\u3059\u3081\u306e\u30ea\u30fc\u30eb\u306b\u300c\u8208\u5473\u304c\u3042\u308b\u300d\u3068\u5229\u7528\u8005\u304c\u793a\u305b\u308b\u65b0\u6a5f\u80fd\u3092\u30c6\u30b9\u30c8\u4e2d\u3067\u3059\u3002<\/span><a href=\"https:\/\/www.facebook.com\/help\/instagram\/1105548539497125\/\"><span style=\"font-weight: 400\">\u300c\u975e\u8868\u793a\u300d\u6a5f\u80fd<\/span><\/a><span style=\"font-weight: 400\">\u306f2021\u5e74\u304b\u3089\u5229\u7528\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002Instagram\u3067\u81ea\u8eab\u304c\u898b\u308b\u3082\u306e\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001<\/span><a href=\"https:\/\/about.instagram.com\/ja-jp\/blog\/announcements\/instagram-ranking-explained\/\"><span style=\"font-weight: 400\">\u3053\u3061\u3089<\/span><\/a><span style=\"font-weight: 400\">\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div id='gallery-2' class='gallery galleryid-24596 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/about.fb.com\/ja\/news\/2023\/07\/how-ai-ranks-content-on-facebook-and-instagram\/20230704_nr3\/'><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"837\" src=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2023\/07\/20230704_nr3.gif?fit=960%2C837&#038;resize=960%2C837\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400\">\u81ea\u8eab\u306e\u4f53\u9a13\u3068\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u308b\u304b\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3068\u5171\u306b\u3001Facebook\u306e\u30d5\u30a3\u30fc\u30c9\u3001\u30d3\u30c7\u30aa\u3001\u30ea\u30fc\u30eb\u306e\u3059\u3079\u3066\u306e\u6295\u7a3f\u306b\u3042\u308b3\u3064\u306e\u30c9\u30c3\u30c8\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u5229\u7528\u3067\u304d\u308b\u300c\u8868\u793a\u3092\u5897\u3084\u3059\u30fb\u8868\u793a\u3092\u6e1b\u3089\u3059\u300d<\/span><a href=\"https:\/\/ai.facebook.com\/blog\/facebook-feed-improvements-ai-show-more-less\/\"><span style=\"font-weight: 400\">\u6a5f\u80fd<\/span><\/a><span style=\"font-weight: 400\">\uff08\u82f1\u6587\u306e\u307f\uff09\u3082\u3042\u308a\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3053\u306e\u6a5f\u80fd\u3092\u3088\u308a\u308f\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u3055\u308c\u305f\u30d5\u30a3\u30fc\u30c9\u304c\u4e0d\u8981\u306a\u5834\u5408\u3001\u307e\u305f\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30e9\u30f3\u30af\u4ed8\u3051\u304c\u306a\u3044\u5834\u5408\u306b\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u306f\u3001Facebook\u306e<\/span><a href=\"https:\/\/about.fb.com\/ja\/news\/2022\/07\/home-and-feeds-on-facebook\/\"><span style=\"font-weight: 400\">\u300c\u30d5\u30a3\u30fc\u30c9\u300d\u30bf\u30d6<\/span><\/a><span style=\"font-weight: 400\">\u3092\u9078\u629e\u3059\u308b\u304b\u3001Instagram\u306e\u300c<\/span><a href=\"https:\/\/about.instagram.com\/ja-jp\/blog\/tips-and-tricks\/control-your-instagram-feed\"><span style=\"font-weight: 400\">\u30d5\u30a9\u30ed\u30fc<\/span><\/a><span style=\"font-weight: 400\">\u300d\u3092\u9078\u629e\u3057\u3066\u3001\u6642\u7cfb\u5217\u30d5\u30a3\u30fc\u30c9\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001<\/span><a href=\"https:\/\/about.fb.com\/ja\/news\/2021\/04\/more-control-and-context-in-news-feed\/\"><span style=\"font-weight: 400\">Facebook<\/span><\/a><span style=\"font-weight: 400\">\u3068<\/span><a href=\"https:\/\/about.instagram.com\/ja-jp\/blog\/tips-and-tricks\/control-your-instagram-feed\"><span style=\"font-weight: 400\">Instagram<\/span><\/a><span style=\"font-weight: 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style=\"font-weight: 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