{"id":7072,"date":"2018-07-17T10:01:23","date_gmt":"2018-07-17T08:01:23","guid":{"rendered":"http:\/\/fr.newsroom.fb.com\/?p=7072"},"modified":"2020-02-25T06:55:44","modified_gmt":"2020-02-25T05:55:44","slug":"facebook-devoile-son-livre-blanc-sur-les-enjeux-de-lattribution-pour-le-business","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2018\/07\/facebook-devoile-son-livre-blanc-sur-les-enjeux-de-lattribution-pour-le-business\/","title":{"rendered":"Facebook d\u00e9voile son livre blanc sur les enjeux de l&rsquo;attribution pour le business"},"content":{"rendered":"<p>Facebook d\u00e9voile aujourd&rsquo;hui un livre blanc s&rsquo;attachant \u00e0 d\u00e9crypter les enjeux d&rsquo;attribution pour les entreprises et comment elle peut les aider \u00e0 optimiser leur business en termes de m\u00e9thodologies, de ressources, d&rsquo;organisation et de planification. Ce livre blanc a \u00e9t\u00e9 d\u00e9velopp\u00e9 par les membres du <b>Measurement Forum de Facebook France<\/b> compos\u00e9 d&rsquo;acteurs media (annonceurs, agences), d&rsquo;instituts d&rsquo;\u00e9tudes et d&rsquo;experts du digital se r\u00e9unissant r\u00e9guli\u00e8rement pour \u00e9changer sur les enjeux li\u00e9s \u00e0 la mesure d&rsquo;efficacit\u00e9.<\/p>\n<p>L&rsquo;attribution est un sujet phare cette ann\u00e9e et c&rsquo;est gr\u00e2ce \u00e0 l&rsquo;implication de plusieurs partenaires, dont <b>Makemereach, 55, La Redoute, Criteo, Sarenza, Eulerian et Facebook <\/b>que ce livre blanc est n\u00e9.<\/p>\n<p>Avec ce livre blanc, les membres du Measurement Forum de Facebook France viennent r\u00e9pondre \u00e0 plusieurs grandes questions autour de l&rsquo;attribution :<\/p>\n<ul>\n<li>Pourquoi faire de l&rsquo;attribution ? Quelles ambitions doit-on avoir (strat\u00e9gique, etc.) ?<\/li>\n<li>De quelles ressources a-t-on besoin (techniques, organisationnelles) ?<\/li>\n<li>Quel est le bon timing \u00e0 adopter ?<\/li>\n<li>Comment adapter les besoins d&rsquo;attribution par rapport au contexte de marque ?<\/li>\n<\/ul>\n<p>Vous trouverez le livre blanc en t\u00e9l\u00e9chargement libre : <a href=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/5\/2018\/07\/attribution_livreblanc_fr_2018-1.pdf\">Facebook : Attribution &#8211; Livre blanc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Facebook d\u00e9voile aujourd&rsquo;hui un livre blanc s&rsquo;attachant \u00e0 d\u00e9crypter les enjeux d&rsquo;attribution pour les entreprises et comment elle peut les aider \u00e0 optimiser leur business en termes de m\u00e9thodologies, de ressources, d&rsquo;organisation et de planification. Ce livre blanc a \u00e9t\u00e9 d\u00e9velopp\u00e9 par les membres du Measurement Forum de Facebook France compos\u00e9 d&rsquo;acteurs media (annonceurs, agences), d&rsquo;instituts d&rsquo;\u00e9tudes et d&rsquo;experts du digital se r\u00e9unissant r\u00e9guli\u00e8rement pour \u00e9changer sur les enjeux li\u00e9s \u00e0 la mesure d&rsquo;efficacit\u00e9. L&rsquo;attribution est un sujet phare cette ann\u00e9e et c&rsquo;est gr\u00e2ce \u00e0 l&rsquo;implication de plusieurs partenaires, dont Makemereach, 55, La Redoute, Criteo, Sarenza, Eulerian et Facebook que ce livre blanc est n\u00e9. Avec ce livre blanc, les membres du Measurement Forum de Facebook France viennent r\u00e9pondre \u00e0 plusieurs grandes questions autour de l&rsquo;attribution : Pourquoi faire de l&rsquo;attribution ? Quelles ambitions doit-on avoir (strat\u00e9gique, etc.) ? De quelles ressources a-t-on besoin (techniques, organisationnelles) ? Quel est le bon timing \u00e0 adopter ? Comment adapter les besoins d&rsquo;attribution par rapport au contexte de marque ? Vous trouverez le livre blanc en t\u00e9l\u00e9chargement libre : Facebook : Attribution &#8211; Livre blanc","protected":false},"author":138319106,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897990],"tags":[],"class_list":["post-7072","post","type-post","status-publish","format-standard","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook d\u00e9voile son livre blanc sur les enjeux de l&#039;attribution pour le business | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/fr\/news\/2018\/07\/facebook-devoile-son-livre-blanc-sur-les-enjeux-de-lattribution-pour-le-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook d\u00e9voile son livre blanc sur les enjeux de l&#039;attribution pour le business | \u00c0 propos de Meta\" \/>\n<meta property=\"og:description\" content=\"Facebook d\u00e9voile aujourd&rsquo;hui un livre blanc s&rsquo;attachant \u00e0 d\u00e9crypter les enjeux d&rsquo;attribution pour les entreprises et comment elle peut les aider \u00e0 optimiser leur business en termes de m\u00e9thodologies, de ressources, d&rsquo;organisation et de planification. Ce livre blanc a \u00e9t\u00e9 d\u00e9velopp\u00e9 par les membres du Measurement Forum de Facebook France compos\u00e9 d&rsquo;acteurs media (annonceurs, agences), d&rsquo;instituts d&rsquo;\u00e9tudes et d&rsquo;experts du digital se r\u00e9unissant r\u00e9guli\u00e8rement pour \u00e9changer sur les enjeux li\u00e9s \u00e0 la mesure d&rsquo;efficacit\u00e9. L&rsquo;attribution est un sujet phare cette ann\u00e9e et c&rsquo;est gr\u00e2ce \u00e0 l&rsquo;implication de plusieurs partenaires, dont Makemereach, 55, La Redoute, Criteo, Sarenza, Eulerian et Facebook que ce livre blanc est n\u00e9. Avec ce livre blanc, les membres du Measurement Forum de Facebook France viennent r\u00e9pondre \u00e0 plusieurs grandes questions autour de l&rsquo;attribution : Pourquoi faire de l&rsquo;attribution ? Quelles ambitions doit-on avoir (strat\u00e9gique, etc.) ? De quelles ressources a-t-on besoin (techniques, organisationnelles) ? Quel est le bon timing \u00e0 adopter ? Comment adapter les besoins d&rsquo;attribution par rapport au contexte de marque ? 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