{"id":5120,"date":"2015-08-13T15:40:16","date_gmt":"2015-08-13T15:40:16","guid":{"rendered":"http:\/\/fr.newsroom.fb.com\/?p=5120"},"modified":"2020-02-25T06:58:14","modified_gmt":"2020-02-25T05:58:14","slug":"de-nouveaux-formats-publicitaires-dans-facebook-audience-network","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2015\/08\/de-nouveaux-formats-publicitaires-dans-facebook-audience-network\/","title":{"rendered":"De nouveaux formats publicitaires dans Facebook Audience Network"},"content":{"rendered":"<h3>Facebook d\u00e9voile aujourd\u2019hui des nouveaut\u00e9s concernant Facebook Audience Network.<\/h3>\n<p>Ces nouveaut\u00e9s concernent notamment les d\u00e9veloppeurs qui vont pouvoir b\u00e9n\u00e9ficier dans leurs applications de nouvelles fonctionnalit\u00e9s, dont :<\/p>\n<ul>\n<li>La mise \u00e0 disposition du format \u00ab autoplay \u00bb (publicit\u00e9 vid\u00e9o en lecture automatique)\n<div class=\"fb-video\" data-allowfullscreen=\"true\" data-href=\"https:\/\/www.facebook.com\/FacebookDevelopers\/videos\/10153099480648553\/\" style=\"background-color: #fff; display: inline-block;\"><\/div>\n<\/li>\n<li>La mise \u00e0 disposition de publicit\u00e9s vid\u00e9os qui peuvent \u00eatre vues lorsque l\u2019internaute clique dessus<\/li>\n<li style=\"text-align:left;\">La mise \u00e0 disposition du format carrousel qui permet de d\u00e9voiler jusqu\u2019\u00e0 cinq visuels diff\u00e9rents d\u2019un produit\/d\u2019une publicit\u00e9<\/li>\n<\/ul>\n<p>Plus d\u2019informations :<\/p>\n<ul>\n<li>le <a href=\"https:\/\/developers.facebook.com\/blog\/post\/2015\/08\/11\/new-formats-for-audience-network\/?__mref=message_bubble\" target=\"_blank\" rel=\"noopener noreferrer\">blog post de l\u2019annonce<\/a><\/li>\n<li>le <a href=\"https:\/\/developers.facebook.com\/products\/app-monetization\/audience-network\/\" target=\"_blank\" rel=\"noopener noreferrer\">site d\u2019Audience Network<\/a><\/li>\n<li>le <a href=\"https:\/\/developers.facebook.com\/docs\/audience-network\/native-ads\" target=\"_blank\" rel=\"noopener noreferrer\">site d\u2019Audience Network d\u00e9di\u00e9 aux native ads<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Le format \u2018click to play video\u2019<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5163\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/5\/2015\/08\/clicktoplayvideo-1.png?resize=960%2C541\" alt=\"Clicktoplayvideo\" width=\"960\" height=\"541\" \/><\/strong><\/p>\n<p><strong>Le format \u2018carrousel\u2019<\/strong><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5161\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/5\/2015\/08\/carousselads-1.png?resize=960%2C528\" alt=\"carousselAds\" width=\"960\" height=\"528\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"Facebook d\u00e9voile aujourd\u2019hui des nouveaut\u00e9s concernant Facebook Audience Network. Ces nouveaut\u00e9s concernent notamment les d\u00e9veloppeurs qui vont pouvoir b\u00e9n\u00e9ficier dans leurs applications de nouvelles fonctionnalit\u00e9s, dont : La mise \u00e0 disposition du format \u00ab autoplay \u00bb (publicit\u00e9 vid\u00e9o en lecture automatique) La mise \u00e0 disposition de publicit\u00e9s vid\u00e9os qui peuvent \u00eatre vues lorsque l\u2019internaute clique dessus La mise \u00e0 disposition du format carrousel qui permet de d\u00e9voiler jusqu\u2019\u00e0 cinq visuels diff\u00e9rents d\u2019un produit\/d\u2019une publicit\u00e9 Plus d\u2019informations : le blog post de l\u2019annonce le site d\u2019Audience Network le site d\u2019Audience Network d\u00e9di\u00e9 aux native ads &nbsp; Le format \u2018click to play video\u2019 Le format \u2018carrousel\u2019","protected":false},"author":108706932,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897990],"tags":[227015588,32252],"class_list":["post-5120","post","type-post","status-publish","format-standard","hentry","category-actualites","tag-facebook-audience-network","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De nouveaux formats publicitaires dans Facebook Audience Network | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/fr\/news\/2015\/08\/de-nouveaux-formats-publicitaires-dans-facebook-audience-network\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De nouveaux formats publicitaires dans Facebook Audience Network | \u00c0 propos de Meta\" \/>\n<meta property=\"og:description\" content=\"Facebook d\u00e9voile aujourd\u2019hui des nouveaut\u00e9s concernant Facebook Audience Network. Ces nouveaut\u00e9s concernent notamment les d\u00e9veloppeurs qui vont pouvoir b\u00e9n\u00e9ficier dans leurs applications de nouvelles fonctionnalit\u00e9s, dont : La mise \u00e0 disposition du format \u00ab autoplay \u00bb (publicit\u00e9 vid\u00e9o en lecture automatique) La mise \u00e0 disposition de publicit\u00e9s vid\u00e9os qui peuvent \u00eatre vues lorsque l\u2019internaute clique dessus La mise \u00e0 disposition du format carrousel qui permet de d\u00e9voiler jusqu\u2019\u00e0 cinq visuels diff\u00e9rents d\u2019un produit\/d\u2019une publicit\u00e9 Plus d\u2019informations : le blog post de l\u2019annonce le site d\u2019Audience Network le site d\u2019Audience Network d\u00e9di\u00e9 aux native ads &nbsp; Le format \u2018click to play video\u2019 Le format \u2018carrousel\u2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/fr\/news\/2015\/08\/de-nouveaux-formats-publicitaires-dans-facebook-audience-network\/\" \/>\n<meta property=\"og:site_name\" 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