{"id":23856,"date":"2023-12-20T09:59:09","date_gmt":"2023-12-20T08:59:09","guid":{"rendered":"https:\/\/about.fb.com\/fr\/?p=23856"},"modified":"2023-12-20T16:34:53","modified_gmt":"2023-12-20T15:34:53","slug":"performance-talks-meta-x-strategies","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2023\/12\/performance-talks-meta-x-strategies\/","title":{"rendered":"Performance Talks &#8211; Meta x Strat\u00e9gies"},"content":{"rendered":"<h3>Meta donne la parole \u00e0 ses clients :<\/h3>\n<h3>Dans cette s\u00e9rie \u00ab\u00a0Performance Talks\u00a0\u00bb, Meta a re\u00e7u ses clients de divers secteurs pour des dialogues exclusifs qui mettent en lumi\u00e8re les synergies et les innovations du groupe, parmi lesquelles la vid\u00e9o courte, le business messaging, l&rsquo;intelligence artificielle et CAPI pour maximiser la performance et la conversion des campagnes publicitaires.<\/h3>\n<p>Emmanuelle Zerbib Boutata et Tom El-Bez, Chief Digital Officer du groupe Pierre Fabre.<\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23856-1\" width=\"960\" height=\"540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/Meta-x-Groupe-Pierre-Fabre_Video-horizontale.mp4?_=1\" \/><a href=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/Meta-x-Groupe-Pierre-Fabre_Video-horizontale.mp4\">https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/Meta-x-Groupe-Pierre-Fabre_Video-horizontale.mp4<\/a><\/video><\/div>\n<p>Dans cette vid\u00e9o, Emmanuelle Zerbib Boutata, Industry Manager des secteurs beaut\u00e9, fashion et e-commerce a accueilli Tom El-Bez, Chief Digital Officer du groupe Pierre Fabre, pour \u00e9changer autour du partenariat et des outils propos\u00e9s par Meta au groupe pharmaceutique et dermo-cosm\u00e9tique.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u00e9verine Six et Aur\u00e9lie Chaux, Managing Director GroupM Media (WPP).<\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23856-2\" width=\"960\" height=\"540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/V3-Meta-GroupM-2.mp4?_=2\" \/><a href=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/V3-Meta-GroupM-2.mp4\">https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/V3-Meta-GroupM-2.mp4<\/a><\/video><\/div>\n<p>Dans cette vid\u00e9o, S\u00e9verine Six, Agency Director a re\u00e7u Aur\u00e9lie Chaux, Managing Director GroupM Media (WPP), pour dresser un bilan du partenariat avec Meta et \u00e9changer sur les enjeux de l\u2019ann\u00e9e 2024.<\/p>\n<p>&nbsp;<\/p>\n<p>Morin Oluwole et Michael Mendoza, Global Consumer Journey Director de Pernod Ricard.<\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23856-3\" width=\"960\" height=\"540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/V4-Pernod-Ricard-1.mp4?_=3\" \/><a href=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/V4-Pernod-Ricard-1.mp4\">https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/V4-Pernod-Ricard-1.mp4<\/a><\/video><\/div>\n<p>Dans cette vid\u00e9o, Morin Oluwole, Global Head of Luxury a accueilli Michael Mendoza, Global Consumer Journey Director de Pernod Ricard pour \u00e9changer sur les enjeux du partenariat entre Meta et le groupe Pernod Ricard.<\/p>\n<p>&nbsp;<\/p>\n<p>Gilles Maillet et Gauthier le Masne, VP Digital Marketing d\u2019Air France.<\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23856-4\" width=\"960\" height=\"540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/Air-France_Last-version-2.mp4?_=4\" \/><a href=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/Air-France_Last-version-2.mp4\">https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/12\/Air-France_Last-version-2.mp4<\/a><\/video><\/div>\n<p>Dans cette vid\u00e9o, Gilles Maillet, Industry Director des secteurs travel et automotive, a re\u00e7u Gauthier le Masne, VP Digital Marketing d\u2019Air France, afin de discuter des derni\u00e8res innovations de la compagnie a\u00e9rienne sur les plateformes Meta.<\/p>\n","protected":false},"excerpt":{"rendered":"Dans cette s\u00e9rie \u00ab\u00a0Performance Talks\u00a0\u00bb, Meta a re\u00e7u ses clients de divers secteurs pour des dialogues exclusifs qui mettent en lumi\u00e8re les synergies et les innovations du groupe, parmi lesquelles la vid\u00e9o courte, le business messaging, l&rsquo;intelligence artificielle et CAPI pour maximiser la performance et la conversion des campagnes publicitaires.\r\n","protected":false},"author":164097090,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897990,243897945,243897982,243897944,243897985],"tags":[243898199,243898159,243898409,243898122],"class_list":["post-23856","post","type-post","status-publish","format-standard","hentry","category-actualites","category-communautes","category-community-voices","category-intelligence-artificielle","category-meta","tag-actualites","tag-business","tag-capi","tag-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance Talks - Meta x Strat\u00e9gies | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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