{"id":23767,"date":"2023-10-02T19:01:42","date_gmt":"2023-10-02T17:01:42","guid":{"rendered":"https:\/\/about.fb.com\/fr\/?p=23767"},"modified":"2023-10-02T19:12:59","modified_gmt":"2023-10-02T17:12:59","slug":"performance-talks-avec-publicis-france","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2023\/10\/performance-talks-avec-publicis-france\/","title":{"rendered":"Performance Talks avec Publicis France"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">\u201cPerformance Talks\u00a0\u00bb est le nom d\u2019une nouvelle s\u00e9rie vid\u00e9o dans laquelle des leaders inspirants du monde de l\u2019entreprise nous parlent de leurs priorit\u00e9s en mati\u00e8re de marketing, des tendances du secteur qui fa\u00e7onnent leurs strat\u00e9gies et des outils Meta qu&rsquo;ils utilisent pour accompagner leur croissance.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">La vid\u00e9o a transform\u00e9 la mani\u00e8re dont les marques connectent et construisent leur relation avec leurs publics, se retrouvant aujourd\u2019hui au c\u0153ur de toute strat\u00e9gie de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Plus de la moiti\u00e9 du temps pass\u00e9 sur Facebook et Instagram est d\u00e9di\u00e9 au visionnage de vid\u00e9os. Les Reels ont ouvert une toute nouvelle opportunit\u00e9 d\u2019engager le dialogue avec le public gr\u00e2ce \u00e0 une narration riche, avec plus de 200 milliards de lectures par jour sur Facebook et Instagram. D\u00e9sormais gr\u00e2ce aux publicit\u00e9s Reels, les professionnels du marketing ont la possibilit\u00e9 d&rsquo;atteindre leur cible \u00e0 grande \u00e9chelle avec un contenu qui g\u00e9n\u00e8re de la conversion. Aujourd\u2019hui, plus de 3\/4 de nos annonceurs chez Meta utilisent les publicit\u00e9s Reels.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dans cette interview, Laurent Solly, VP Europe du Sud chez Meta, a retrouv\u00e9 Agathe Bousquet, Pr\u00e9sidente de Publicis Groupe en France, pour discuter des tendances actuelles dans le domaine de la vid\u00e9o.<\/span><\/p>\n<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23767-1\" width=\"960\" height=\"540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/10\/Paris-Publicis-V12-Long-Form-16x9-1.mp4?_=1\" \/><a href=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/10\/Paris-Publicis-V12-Long-Form-16x9-1.mp4\">https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2023\/10\/Paris-Publicis-V12-Long-Form-16x9-1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Pour apprendre comment cr\u00e9er des publicit\u00e9s Reels capables d\u2019optimiser les r\u00e9sultats de vos campagnes, consultez notre <\/span><a href=\"https:\/\/www.facebook.com\/business\/m\/reels-ads-creative-essentials\"><span style=\"font-weight: 400\">guide ici<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cPerformance Talks\u00a0\u00bb est le nom d\u2019une nouvelle s\u00e9rie vid\u00e9o dans laquelle des leaders inspirants du monde de l\u2019entreprise nous parlent de leurs priorit\u00e9s en mati\u00e8re de marketing, des tendances du secteur qui fa\u00e7onnent leurs strat\u00e9gies et des outils Meta qu&rsquo;ils utilisent pour accompagner leur croissance. La vid\u00e9o a transform\u00e9 la mani\u00e8re dont les marques connectent et construisent leur relation avec leurs publics, se retrouvant aujourd\u2019hui au c\u0153ur de toute strat\u00e9gie de marketing. Plus de la moiti\u00e9 du temps pass\u00e9 sur Facebook et Instagram est d\u00e9di\u00e9 au visionnage de vid\u00e9os. Les Reels ont ouvert une toute nouvelle opportunit\u00e9 d\u2019engager le dialogue avec le public gr\u00e2ce \u00e0 une narration riche, avec plus de 200 milliards de lectures par jour sur Facebook et Instagram. D\u00e9sormais gr\u00e2ce aux publicit\u00e9s Reels, les professionnels du marketing ont la possibilit\u00e9 d&rsquo;atteindre leur cible \u00e0 grande \u00e9chelle avec un contenu qui g\u00e9n\u00e8re de la conversion. Aujourd\u2019hui, plus de 3\/4 de nos annonceurs chez Meta utilisent les publicit\u00e9s Reels. Dans cette interview, Laurent Solly, VP Europe du Sud chez Meta, a retrouv\u00e9 Agathe Bousquet, Pr\u00e9sidente de Publicis Groupe en France, pour discuter des tendances actuelles dans le domaine de la vid\u00e9o. &nbsp; Pour apprendre comment cr\u00e9er des publicit\u00e9s Reels capables d\u2019optimiser les r\u00e9sultats de vos campagnes, consultez notre guide ici.","protected":false},"author":164097090,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897990,243897997,243897985,243897938,243897949,243897999],"tags":[166252,243898193,243898398,32252,243898201,412],"class_list":["post-23767","post","type-post","status-publish","format-standard","hentry","category-actualites","category-facebook-stories","category-meta","category-publicite","category-stories","category-watch","tag-fonctionnalite","tag-meta","tag-performancetalks","tag-publicite","tag-reels","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance Talks avec Publicis France | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/fr\/news\/2023\/10\/performance-talks-avec-publicis-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Talks avec Publicis France | \u00c0 propos de Meta\" \/>\n<meta property=\"og:description\" content=\"\u201cPerformance Talks\u00a0\u00bb est le nom d\u2019une nouvelle s\u00e9rie vid\u00e9o dans laquelle des leaders inspirants du monde de l\u2019entreprise nous parlent de leurs priorit\u00e9s en mati\u00e8re de marketing, des tendances du secteur qui fa\u00e7onnent leurs strat\u00e9gies et des outils Meta qu&rsquo;ils utilisent pour accompagner leur croissance. La vid\u00e9o a transform\u00e9 la mani\u00e8re dont les marques connectent et construisent leur relation avec leurs publics, se retrouvant aujourd\u2019hui au c\u0153ur de toute strat\u00e9gie de marketing. Plus de la moiti\u00e9 du temps pass\u00e9 sur Facebook et Instagram est d\u00e9di\u00e9 au visionnage de vid\u00e9os. Les Reels ont ouvert une toute nouvelle opportunit\u00e9 d\u2019engager le dialogue avec le public gr\u00e2ce \u00e0 une narration riche, avec plus de 200 milliards de lectures par jour sur Facebook et Instagram. D\u00e9sormais gr\u00e2ce aux publicit\u00e9s Reels, les professionnels du marketing ont la possibilit\u00e9 d&rsquo;atteindre leur cible \u00e0 grande \u00e9chelle avec un contenu qui g\u00e9n\u00e8re de la conversion. Aujourd\u2019hui, plus de 3\/4 de nos annonceurs chez Meta utilisent les publicit\u00e9s Reels. Dans cette interview, Laurent Solly, VP Europe du Sud chez Meta, a retrouv\u00e9 Agathe Bousquet, Pr\u00e9sidente de Publicis Groupe en France, pour discuter des tendances actuelles dans le domaine de la vid\u00e9o. &nbsp; Pour apprendre comment cr\u00e9er des publicit\u00e9s Reels capables d\u2019optimiser les r\u00e9sultats de vos campagnes, consultez notre guide ici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/fr\/news\/2023\/10\/performance-talks-avec-publicis-france\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c0 propos de Meta\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T17:01:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T17:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2021\/10\/meta-social-16x9-1.jpg?resize=1024,576\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" 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