{"id":22176,"date":"2021-04-06T12:07:23","date_gmt":"2021-04-06T10:07:23","guid":{"rendered":"https:\/\/about.fb.com\/fr\/?p=22176"},"modified":"2021-04-06T12:07:23","modified_gmt":"2021-04-06T10:07:23","slug":"facebook-lance-la-solution-dynamic-ads-for-streaming-a-destination-des-editeurs-de-streaming-video","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2021\/04\/facebook-lance-la-solution-dynamic-ads-for-streaming-a-destination-des-editeurs-de-streaming-video\/","title":{"rendered":"Facebook lance la solution Dynamic Ads for Streaming, \u00e0 destination des \u00e9diteurs de streaming vid\u00e9o"},"content":{"rendered":"

Selon une r\u00e9cente \u00e9tude Kantar,\u00a064%<\/strong>\u00a0des personnes ayant\u00a0essay\u00e9 un service de streaming ont d\u00e9clar\u00e9 qu’elles souhaitaient y souscrire afin d’avoir\u00a0un choix de\u00a0contenu vari\u00e9. Aujourd\u2019hui, avec la volont\u00e9 d’aider les plateformes de streaming vid\u00e9o \u00e0 augmenter leur nombre d’inscriptions et \u00e0 aider les utilisateurs \u00e0 trouver les contenus qui leurs correspondent,\u00a0Facebook lance Dynamic Ads for Streaming<\/strong>. Cette nouvelle solution publicitaire permet d\u2019aider les marques de streaming vid\u00e9o \u00e0 mettre en avant l’ensemble de leur biblioth\u00e8que de contenu afin de pr\u00e9senter les bons titres aux bons publics.<\/p>\n

Dynamic Ads for Streaming\u00a0permet\u00a0aux utilisateurs de service de VOD de balayer la publicit\u00e9 pour voir des titres personnalis\u00e9s et pertinents qui pourraient les int\u00e9resser, en fonction des int\u00e9r\u00eats qu’ils ont manifest\u00e9s<\/s>\u00a0sur Facebook et Instagram. Cela constitue une \u00e9volution majeure dans la publicit\u00e9 personnalis\u00e9e, car avant cela, un annonceur devait promouvoir chaque contenu s\u00e9par\u00e9ment. D\u00e9sormais, les \u00e9diteurs de streaming peuvent g\u00e9n\u00e9rer automatiquement des annonces uniques pour chaque contenu sans avoir \u00e0 configurer des annonces individuelles.<\/p>\n

\"\"<\/p>\n

Une fois qu’un annonceur a t\u00e9l\u00e9charg\u00e9 son catalogue de contenu sur Facebook, les publicit\u00e9s dynamiques fournissent des recommandations personnalis\u00e9es, offrant aux utilisateurs une exp\u00e9rience similaire \u00e0 celle qu’ils ont l’habitude de voir sur leurs services de streaming. A travers cette nouvelle solution, Facebook souhaite permettre aux annonceurs de\u00a0partager leur biblioth\u00e8que de contenu \u00e0 grande \u00e9chelle.<\/p>\n","protected":false},"excerpt":{"rendered":"Selon une r\u00e9cente \u00e9tude Kantar,\u00a064%\u00a0des personnes ayant\u00a0essay\u00e9 un service de streaming ont d\u00e9clar\u00e9 qu’elles souhaitaient y souscrire afin d’avoir\u00a0un choix de\u00a0contenu vari\u00e9. Aujourd\u2019hui, avec la volont\u00e9 d’aider les plateformes de streaming vid\u00e9o \u00e0 augmenter leur nombre d’inscriptions et \u00e0 aider les utilisateurs \u00e0 trouver les contenus qui leurs correspondent,\u00a0Facebook lance Dynamic Ads for Streaming. Cette nouvelle solution publicitaire permet d\u2019aider les marques de streaming vid\u00e9o \u00e0 mettre en avant l’ensemble de leur biblioth\u00e8que de contenu afin de pr\u00e9senter les bons titres aux bons publics. Dynamic Ads for Streaming\u00a0permet\u00a0aux utilisateurs de service de VOD de balayer la publicit\u00e9 pour voir des titres personnalis\u00e9s et pertinents qui pourraient les int\u00e9resser, en fonction des int\u00e9r\u00eats qu’ils ont manifest\u00e9s\u00a0sur Facebook et Instagram. Cela constitue une \u00e9volution majeure dans la publicit\u00e9 personnalis\u00e9e, car avant cela, un annonceur devait promouvoir chaque contenu s\u00e9par\u00e9ment. D\u00e9sormais, les \u00e9diteurs de streaming peuvent g\u00e9n\u00e9rer automatiquement des annonces uniques pour chaque contenu sans avoir \u00e0 configurer des annonces individuelles. Une fois qu’un annonceur a t\u00e9l\u00e9charg\u00e9 son catalogue de contenu sur Facebook, les publicit\u00e9s dynamiques fournissent des recommandations personnalis\u00e9es, offrant aux utilisateurs une exp\u00e9rience similaire \u00e0 celle qu’ils ont l’habitude de voir sur leurs services de streaming. A travers cette nouvelle solution, Facebook souhaite permettre aux annonceurs de\u00a0partager leur biblioth\u00e8que de contenu \u00e0 grande \u00e9chelle.","protected":false},"author":164097143,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897990,243897938],"tags":[],"class_list":["post-22176","post","type-post","status-publish","format-standard","hentry","category-actualites","category-publicite"],"yoast_head":"\nFacebook lance la solution Dynamic Ads for Streaming, \u00e0 destination des \u00e9diteurs de streaming vid\u00e9o | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/fr\/news\/2021\/04\/facebook-lance-la-solution-dynamic-ads-for-streaming-a-destination-des-editeurs-de-streaming-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook lance la solution Dynamic Ads for Streaming, \u00e0 destination des \u00e9diteurs de streaming vid\u00e9o | \u00c0 propos de Meta\" \/>\n<meta property=\"og:description\" content=\"Selon une r\u00e9cente \u00e9tude Kantar,\u00a064%\u00a0des personnes ayant\u00a0essay\u00e9 un service de streaming ont d\u00e9clar\u00e9 qu’elles souhaitaient y souscrire afin d’avoir\u00a0un choix de\u00a0contenu vari\u00e9. 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D\u00e9sormais, les \u00e9diteurs de streaming peuvent g\u00e9n\u00e9rer automatiquement des annonces uniques pour chaque contenu sans avoir \u00e0 configurer des annonces individuelles. Une fois qu’un annonceur a t\u00e9l\u00e9charg\u00e9 son catalogue de contenu sur Facebook, les publicit\u00e9s dynamiques fournissent des recommandations personnalis\u00e9es, offrant aux utilisateurs une exp\u00e9rience similaire \u00e0 celle qu’ils ont l’habitude de voir sur leurs services de streaming. A travers cette nouvelle solution, Facebook souhaite permettre aux annonceurs de\u00a0partager leur biblioth\u00e8que de contenu \u00e0 grande \u00e9chelle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/fr\/news\/2021\/04\/facebook-lance-la-solution-dynamic-ads-for-streaming-a-destination-des-editeurs-de-streaming-video\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c0 propos de Meta\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T10:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2021\/04\/pasted-image-0.png?w=166\" \/>\n<meta name=\"author\" content=\"mathilderatinaud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" 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