{"id":21704,"date":"2020-08-25T16:29:11","date_gmt":"2020-08-25T14:29:11","guid":{"rendered":"https:\/\/about.fb.com\/fr\/?p=21704"},"modified":"2020-08-25T16:29:11","modified_gmt":"2020-08-25T14:29:11","slug":"lancement-des-evenements-payants-en-ligne-sur-facebook","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2020\/08\/lancement-des-evenements-payants-en-ligne-sur-facebook\/","title":{"rendered":"Lancement des \u00e9v\u00e8nements payants en ligne sur Facebook"},"content":{"rendered":"

Nous proposons d\u00e8s aujourd\u2019hui aux entreprises, aux cr\u00e9ateurs et aux \u00e9diteurs de contenu multim\u00e9dia de gagner de l\u2019argent via des \u00e9v\u00e8nements en ligne sur Facebook.\u00a0D\u00e9sormais, les administrateurs de Pages peuvent cr\u00e9er un \u00e9v\u00e8nement en ligne, fixer un montant de participation, promouvoir l\u2019\u00e9v\u00e8nement, collecter l\u2019argent aupr\u00e8s des participants et h\u00e9berger l\u2019\u00e9v\u00e8nement \u00e0 un seul et m\u00eame endroit.<\/p>\n

Les mesures de distanciation physique restant d\u2019actualit\u00e9, nombre d\u2019entreprises et de cr\u00e9ateurs proposent leurs \u00e9v\u00e8nements, exp\u00e9riences et services en ligne pour maintenir le lien avec les audiences et clients existants, et en toucher d\u2019autres.\u00a0Nous savons qu\u2019\u00e0 d\u00e9faut de pouvoir se rencontrer en personne, les participants veulent se voir par vid\u00e9o en direct et b\u00e9n\u00e9ficier d\u2019exp\u00e9riences interactives.<\/p>\n

En juin 2020, les diffusions en direct des Pages ont doubl\u00e9 par rapport \u00e0 la m\u00eame p\u00e9riode de l\u2019ann\u00e9e pr\u00e9c\u00e9dente ; cette augmentation est en grande partie attribuable aux directs organis\u00e9s depuis mars.<\/p>\n

Les \u00e9v\u00e8nements en ligne payants sur Facebook r\u00e9pondent \u00e0 tous les besoins des entreprises.\u00a0<\/strong><\/h3>\n

Ils regroupent le marketing, le paiement et les exp\u00e9riences en direct, et sont plus simples \u00e0 g\u00e9rer pour les entreprises et \u00e0 rejoindre pour les participants.\u00a0\u00a0Les administrateurs de Pages peuvent h\u00e9berger des \u00e9v\u00e8nements sur Facebook Live pour toucher des audiences plus larges.\u00a0Nous testons \u00e9galement les salons Messenger payants pour des rassemblements plus personnalis\u00e9s et interactifs.<\/p>\n

\"\"<\/p>\n

Les Pages de 20 pays <\/a>qui respectent nos r\u00e8gles de mon\u00e9tisation pour les partenaires<\/a> peuvent d\u00e9sormais demander une participation financi\u00e8re pour les \u00e9v\u00e8nements en ligne.<\/p>\n

Les petites entreprises, cr\u00e9ateurs et autres utilisateurs peuvent ainsi gagner plus facilement de l\u2019argent sur Facebook.<\/p>\n

Cliquez\u00a0ici pour v\u00e9rifier votre \u00e9ligibilit\u00e9<\/a> et acc\u00e9der \u00e0 cette fonctionnalit\u00e9.<\/p>\n

Suppression des frais pour soutenir les entreprises et cr\u00e9ateurs\u00a0<\/strong><\/p>\n

Dans notre dernier Rapport sur l\u2019\u00e9tat des petites entreprises, en partenariat avec l\u2019OECD et la Banque mondiale<\/a>, nous avons d\u00e9couvert que l\u2019acc\u00e8s des petites et moyennes entreprises \u00e0 des financements reste leur d\u00e9fi principal.\u00a0Seulement 19 % des entreprises interrog\u00e9es recevaient une aide financi\u00e8re, soit moins qu\u2019au d\u00e9but de la pand\u00e9mie.\u00a0Beaucoup d\u2019entreprises sont en difficult\u00e9 financi\u00e8re et nous savons que chaque centime compte.<\/p>\n

\"\"<\/p>\n

Le passage des services en ligne peut \u00eatre difficile en ce moment, surtout \u00e0 cause de frais pr\u00e9lev\u00e9s par les plates-formes.\u00a0Pour aider les petites entreprises et les cr\u00e9ateurs, Facebook ne pr\u00e9l\u00e8vera aucun frais de plate-forme pour les \u00e9v\u00e8nements en ligne payants, au moins pour l\u2019ann\u00e9e \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"Les Pages de 20 pays qui respectent nos r\u00e8gles de mon\u00e9tisation pour les partenaires peuvent d\u00e9sormais demander une participation financi\u00e8re pour les \u00e9v\u00e8nements en ligne.","protected":false},"author":164097090,"featured_media":21705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897945,19698,243897989,243897995],"tags":[],"class_list":["post-21704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communautes","category-evenements","category-facebook-app","category-facebook-live"],"yoast_head":"\nLancement des \u00e9v\u00e8nements payants en ligne sur Facebook | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/fr\/news\/2020\/08\/lancement-des-evenements-payants-en-ligne-sur-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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