{"id":21091,"date":"2019-11-07T19:42:19","date_gmt":"2019-11-07T18:42:19","guid":{"rendered":"https:\/\/about.fb.com\/fr\/?p=21091"},"modified":"2020-02-20T19:46:23","modified_gmt":"2020-02-20T18:46:23","slug":"presentation-des-catalogues-pour-les-petites-entreprises","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2019\/11\/presentation-des-catalogues-pour-les-petites-entreprises\/","title":{"rendered":"Pr\u00e9sentation des catalogues pour les petites entreprises"},"content":{"rendered":"<p>Nos utilisateurs adorent discuter sur WhatsApp avec leurs petites entreprises favorites, mais avoir \u00e0 \u00e9changer plusieurs messages et photos afin d&rsquo;obtenir des informations sur leurs produits peut \u00eatre fastidieux. Aujourd&rsquo;hui, nous rendons plus simple l&rsquo;acc\u00e8s aux informations sur les produits et services que les entreprises offrent avec l&rsquo;int\u00e9gration des catalogues dans l&rsquo;application WhatsApp Business.<\/p>\n<p>Les catalogues font office de vitrines virtuelles mobiles o\u00f9 les entreprises peuvent mettre en valeur leurs biens, de fa\u00e7on \u00e0 ce que les clients potentiels puissent facilement consulter et d\u00e9couvrir quelque chose qu&rsquo;ils aimeraient acheter. Auparavant, les entreprises devaient envoyer des photos de produits une par une et fournir des informations de mani\u00e8re r\u00e9p\u00e9t\u00e9e. D\u00e9sormais, les clients peuvent voir leur catalogue complet directement dans WhatsApp. Cela offre aux chefs d&rsquo;entreprise une image plus professionnelle, et maintient l&rsquo;engagement des clients dans la discussion sans avoir \u00e0 aller consulter un site Internet externe.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21093\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/5\/2020\/02\/WhatsApp-Catalog.png?resize=762%2C572\" alt=\"\" width=\"762\" height=\"572\" srcset=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2020\/02\/WhatsApp-Catalog.png?w=762 762w, https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2020\/02\/WhatsApp-Catalog.png?w=533 533w, https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/12\/2020\/02\/WhatsApp-Catalog.png?w=300 300w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p>Prenons l&rsquo;exemple d&rsquo;Agradaya, entreprise indon\u00e9sienne d&rsquo;\u00e9pices et herbes en production durable. Nous avons donn\u00e9 au fondateur, Andhika Mahardika, un acc\u00e8s anticip\u00e9 \u00e0 la fonctionnalit\u00e9 du catalogue et ce dernier nous a dit que le catalogue permet \u00e0 ses clients d&rsquo;en savoir plus sur ses produits plus ais\u00e9ment, d&rsquo;en conna\u00eetre les prix et de voir des images de ce que son entreprise propose, ce qui est essentiel pour servir au mieux sa client\u00e8le.<\/p>\n<p>Pour chaque article dans son catalogue, une entreprise peut donner plus d&rsquo;informations, comme son prix, sa description et son code produit. WhatsApp int\u00e8gre ces catalogues afin d&rsquo;\u00e9conomiser le pr\u00e9cieux espace m\u00e9moire des t\u00e9l\u00e9phones pour les entreprises comme pour les consommateurs.<\/p>\n<p>Cr\u00e9er un catalogue avec l&rsquo;application WhatsApp Business se fait en quelques \u00e9tapes simples. Regardez cette vid\u00e9o pour d\u00e9marrer\u00a0:<\/p>\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"How to use catalog on WhatsApp Business\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/goTSdIcwyqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"Aujourd&rsquo;hui, nous rendons plus simple l&rsquo;acc\u00e8s aux informations sur les produits et services que les entreprises offrent avec l&rsquo;int\u00e9gration des catalogues dans l&rsquo;application WhatsApp Business.","protected":false},"author":4947538,"featured_media":21095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897940],"tags":[],"class_list":["post-21091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9sentation des catalogues pour les petites entreprises | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/fr\/news\/2019\/11\/presentation-des-catalogues-pour-les-petites-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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