{"id":21073,"date":"2019-11-04T19:07:34","date_gmt":"2019-11-04T18:07:34","guid":{"rendered":"https:\/\/about.fb.com\/fr\/?p=21073"},"modified":"2020-02-25T06:55:42","modified_gmt":"2020-02-25T05:55:42","slug":"presentation-de-notre-nouvelle-marque-commerciale","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2019\/11\/presentation-de-notre-nouvelle-marque-commerciale\/","title":{"rendered":"Pr\u00e9sentation de notre nouvelle marque commerciale"},"content":{"rendered":"<p>Facebook a commenc\u00e9 en tant qu\u2019application unique. Aujourd\u2019hui, 15\u00a0ans plus tard, nous proposons une suite de produits pour permettre aux personnes de communiquer avec leurs amis et leur famille, de trouver des communaut\u00e9s et de d\u00e9velopper leurs entreprises.<\/p>\n<p>Nous mettons aujourd\u2019hui \u00e0 jour notre image de marque afin de d\u00e9finir plus clairement les produits qui appartiennent \u00e0 Facebook. Nous lan\u00e7ons notamment un nouveau logo commercial qui permettra de distinguer Facebook en tant qu\u2019entreprise de l\u2019application Facebook, qui conservera son image de marque actuelle.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21074\" src=\"https:\/\/about.fb.com\/fr\/wp-content\/uploads\/sites\/5\/2020\/02\/facebook_wordmark.gif?resize=890%2C501\" alt=\"\" width=\"890\" height=\"501\" \/><\/p>\n<p>La nouvelle image de marque a \u00e9t\u00e9\u00a0<a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Ffacebook.design%2Fcompanybrand&amp;h=AT0cBP-TnGiNw_cCSfFMQ6Q3aAj2JO9us8oulupz2WJxcWr4epLeT63IwItyNPwzEo5-UvWXBib0LLc6CP2ue2eRJBi4BlYF66W6-0-NDYM2egPFWtysfpCpYtP5UmFmr1DP_PdmtDXCkqEGTS3yTGM\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-node-name=\"a\" data-line-number=\"10\" data-lynx-mode=\"hover\" data-uibase-classes=\":ui:link\">con\u00e7ue dans un souci de clart\u00e9<\/a>. Elle utilise une typographie personnalis\u00e9e et des majuscules pour cr\u00e9er une distinction visuelle entre l\u2019application et l\u2019entreprise.<\/p>\n<p>Les gens devraient pouvoir savoir quelles entreprises se trouvent derri\u00e8re les produits qu\u2019ils utilisent. Nos principaux services sont l\u2019application Facebook, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal et Calibra. Nos applications et technologies ont partag\u00e9 la m\u00eame infrastructure pendant des ann\u00e9es, et les \u00e9quipes qui en sont \u00e0 l\u2019origine travaillent souvent ensemble.<\/p>\n<p>Nous avons commenc\u00e9 \u00e0 apporter des pr\u00e9cisions sur les produits et services appartenant \u00e0 Facebook il y a plusieurs ann\u00e9es, en ajoutant le nom de notre entreprise \u00e0 des produits tels que Workplace, Portal et Oculus. En juin dernier, nous avons commenc\u00e9 \u00e0 ajouter la mention \u00ab\u00a0from Facebook\u00a0\u00bb \u00e0 toutes nos applications. Dans les semaines \u00e0 venir, nous commencerons \u00e0 utiliser notre nouvelle marque dans nos produits et documents marketing, y compris sur un nouveau site\u00a0web d\u2019entreprise.<\/p>\n<p>Le changement de marque nous permettra de mieux expliquer notre structure de propri\u00e9t\u00e9 aux personnes et aux entreprises qui utilisent nos services pour communiquer, partager, cr\u00e9er des communaut\u00e9s et d\u00e9velopper leurs audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"Nous lan\u00e7ons notamment un nouveau logo commercial qui permettra de distinguer Facebook en tant qu\u2019entreprise de l\u2019application Facebook, qui conservera son image de marque actuelle.","protected":false},"author":4947538,"featured_media":8439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897990,243897985],"tags":[],"class_list":["post-21073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9sentation de notre nouvelle marque commerciale | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/fr\/news\/2019\/11\/presentation-de-notre-nouvelle-marque-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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