{"id":21037,"date":"2020-01-21T01:25:21","date_gmt":"2020-01-21T00:25:21","guid":{"rendered":"https:\/\/about.fb.com\/fr\/?p=8468"},"modified":"2020-02-25T17:54:05","modified_gmt":"2020-02-25T16:54:05","slug":"un-nouveau-rapport-demontre-limpact-des-applications-de-facebook-sur-leconomie-europeenne","status":"publish","type":"post","link":"https:\/\/about.fb.com\/fr\/news\/2020\/01\/un-nouveau-rapport-demontre-limpact-des-applications-de-facebook-sur-leconomie-europeenne\/","title":{"rendered":"Un nouveau rapport d\u00e9montre l’impact des applications de Facebook sur l’\u00e9conomie europ\u00e9enne"},"content":{"rendered":"

Par Nicola Mendelsohn, Vice-Pr\u00e9sidente pour l’Europe, le Moyen-Orient et l’Afrique<\/span><\/i><\/p>\n

Les r\u00e9seaux sociaux ont transform\u00e9 de nombreux aspects de la vie moderne, de la fa\u00e7on dont nous communiquons et \u00e9tablissons des communaut\u00e9s en ligne, \u00e0 la mani\u00e8re dont nous nous engageons pour des actions sociales et collectons des fonds pour des causes caritatives. Ils ont \u00e9galement transform\u00e9 la mani\u00e8re dont les entreprises se d\u00e9veloppent, en particulier les petites entreprises. Aujourd’hui, nous estimons qu’environ 25 millions d’entreprises au sein de l\u2019Union Europ\u00e9enne, pour la plupart ds TPE-PME, utilisent les services de Facebook chaque mois.<\/span><\/p>\n

Pour appr\u00e9hender la v\u00e9ritable mesure de l’impact de Facebook sur l’\u00e9conomie europ\u00e9enne, Facebook a mandat\u00e9 Copenhagen Economics, l\u2019un des principaux cabinets d\u2019\u00e9tudes \u00e9conomique en Europe, pour r\u00e9aliser une \u00e9tude men\u00e9e aupr\u00e8s de plus de 7700 entreprises de tous secteurs et de toutes tailles, dans 15 pays.<\/span><\/p>\n

Les entreprises interrog\u00e9es ont d\u00e9clar\u00e9 que l’utilisation des applications Facebook les a aid\u00e9es \u00e0 r\u00e9aliser des ventes estim\u00e9es \u00e0 <\/span>208 milliards d’euros<\/b> l’an dernier. En appliquant les techniques de mod\u00e9lisation \u00e9conomique standard, cela se traduit par environ <\/span>3 millions d’emplois<\/b>.<\/span><\/p>\n

\"\"<\/p>\n

Les entreprises ont \u00e9galement d\u00e9clar\u00e9 que leur utilisation des applications Facebook a permis de r\u00e9aliser des exportations \u00e0 hauteur de <\/span>98 milliards d’euros<\/b> l’ann\u00e9e derni\u00e8re. Sur ces exportations, <\/span>58 milliards d’euros<\/b> repr\u00e9sentent des ventes r\u00e9alis\u00e9es au sein de l’UE et <\/span>40 milliards d’euros<\/b> dans le reste du monde.<\/span><\/p>\n

Ces chiffres illustrent le r\u00f4le essentiel que jouent les r\u00e9seaux sociaux pour stimuler les ventes des entreprises en Europe. C\u2019est le cas particuli\u00e8rement pour les petites et moyennes entreprises, qui utilisent les r\u00e9seaux sociaux non seulement pour faire conna\u00eetre leur activit\u00e9 et leurs produits, mais aussi comme un canal de communication fiable pour \u00e9changer avec les clients, un outil d’analyse et de publicit\u00e9 rentable, leur permettant d’atteindre de nouveaux clients au niveau local comme \u00e0 l’international.<\/span><\/p>\n

\"\"<\/p>\n

L’\u00e9tude r\u00e9v\u00e8le aussi que les entreprises cr\u00e9\u00e9es par des femmes particuli\u00e8rement reconnaissent que les r\u00e9seaux sociaux les ont aid\u00e9es \u00e0 d\u00e9marrer et se d\u00e9velopper. 58% des entreprises cr\u00e9\u00e9es par des femmes ont d\u00e9clar\u00e9 que les applications Facebook sont importantes quand on lance son business, tandis que 65 % ont d\u00e9clar\u00e9 qu\u2019elles les aident \u00e0 augmenter leur chiffre d\u2019affaires.<\/span><\/p>\n

\u00ab<\/span>Gr\u00e2ce \u00e0 Facebook, nous avons pu d\u00e9velopper une communaut\u00e9 qui nous oriente dans la bonne direction et nous aide \u00e0 concevoir de nouveaux produits.<\/span><\/i>\u00bb – Nil Parra, chef d\u2019entreprise, Comme Avant<\/span><\/p>\n

Nil Parra a eu l\u2019id\u00e9e de cr\u00e9er Comme Avant lorsqu\u2019il s\u2019est essay\u00e9 \u00e0 la fabrication artisanale de savon \u00e0 l\u2019huile d\u2019olive, afin d\u2019apaiser les irritations cutan\u00e9es de son b\u00e9b\u00e9. Fort du succ\u00e8s de ce premier savon, Nil a ensuite \u00e9tendu sa production \u00e0 d\u2019autres produits \u2013 un dentifrice, des cr\u00e8mes, du d\u00e9odorant et du shampoing – toujours en ayant exclusivement recours \u00e0 des techniques de fabrication traditionnelles et des mati\u00e8res premi\u00e8res locales.<\/span><\/p>\n

Depuis qu\u2019elle utilise Facebook pour promouvoir ses produits et s\u2019adresser \u00e0 des consommateurs en recherche de solutions alternatives douces et naturelles pour la peau, la marque de cosm\u00e9tiques nature a acquis environ 70 000 nouveaux clients \u00e0 travers l\u2019Europe.\u00a0<\/span><\/p>\n

L’entreprise de Nil n’est qu’un exemple parmi les millions d’entreprises qui utilisent la famille d\u2019applications de Facebook pour se connecter avec leurs clients, accro\u00eetre leurs ventes et se d\u00e9velopper. Depuis des ann\u00e9es, on entend parler de <\/span>\u00ab l’\u00e9conomie num\u00e9rique \u00bb<\/span><\/i> comme si la valeur ajout\u00e9e par les entreprises technologiques \u00e9tait s\u00e9par\u00e9e du reste de l’\u00e9conomie. Ce rapport montre comment les r\u00e9seaux sociaux sont devenus une partie int\u00e9grante de l’\u00e9conomie europ\u00e9enne et contribuent de mani\u00e8re significative \u00e0 sa croissance.<\/span><\/p>\n

Le rapport complet est disponible ici: https:\/\/www.copenhageneconomics.com\/publications\/publication\/empowering-the-european-business-ecosystem\u00a0<\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Nous estimons qu\u2019environ 25 millions d\u2019entreprises au sein de l\u2019Union Europ\u00e9enne, pour la plupart ds TPE-PME, utilisent les services de Facebook chaque mois.","protected":false},"author":150900173,"featured_media":21054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243897990,243897985,93490927],"tags":[],"class_list":["post-21037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-meta","category-featured"],"yoast_head":"\nUn nouveau rapport d\u00e9montre l'impact des applications de Facebook sur l'\u00e9conomie europ\u00e9enne | \u00c0 propos de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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