{"id":21310,"date":"2020-04-27T11:17:28","date_gmt":"2020-04-27T11:17:28","guid":{"rendered":"https:\/\/about.fb.com\/es\/?p=21310"},"modified":"2020-09-10T10:53:47","modified_gmt":"2020-09-10T10:53:47","slug":"facebook-ha-expandido-su-herramienta-recaudacion-de-fondos-para-apoyar-a-las-pymes","status":"publish","type":"post","link":"https:\/\/about.fb.com\/es\/news\/2020\/04\/facebook-ha-expandido-su-herramienta-recaudacion-de-fondos-para-apoyar-a-las-pymes\/","title":{"rendered":"Facebook expande su herramienta Recaudaci\u00f3n de Fondos para apoyar a las PYMES"},"content":{"rendered":"

\"\"<\/p>\n

Durante la epidemia de COVID-19, Facebook ha estado observando c\u00f3mo las comunidades se re\u00fanen en su plataforma para fomentar la ayuda mutua y promover la econom\u00eda local. Entre esas comunidades hay empresas y empresarios que sufren especialmente las consecuencias econ\u00f3micas del aislamiento social. Hoy, Facebook introduce nuevas formas de ayudar a los negocios locales espa\u00f1oles.<\/p>\n

A partir de ahora en Espa\u00f1a, el due\u00f1o de una Peque\u00f1a y Mediana Empresa (PYME) puede crear una Recaudaci\u00f3n de fondos<\/a> en Facebook para su propio negocio y solicitar a sus clientes leales que lo ayuden en este per\u00edodo especialmente cr\u00edtico.<\/p>\n

Anteriormente, s\u00f3lo los perfiles personales y las comunidades pod\u00edan crear una \u00abRecaudaci\u00f3n de fondos\u00bb, que necesariamente se refer\u00eda a una organizaci\u00f3n sin fines de lucro o a una causa personal.<\/p>\n

Adem\u00e1s de Espa\u00f1a, esta expansi\u00f3n de la herramienta de donaci\u00f3n a las PYMES se aplica en Alemania, Austria, Australia, B\u00e9lgica, Canad\u00e1, Dinamarca, Finlandia, Grecia, Irlanda, Italia, Luxemburgo, Noruega, Nueva Zelanda, Pa\u00edses Bajos, Portugal, Suecia y el Reino Unido.<\/p>\n

Para crear una Recaudaci\u00f3n de fondos simplemente basta con seleccionar el bot\u00f3n \u201cRecaudaci\u00f3n de fondos\u201d en el men\u00fa de la izquierda del Feed de Noticias de Facebook, seleccionar la opci\u00f3n que mejor se adapte a tus necesidades y seguir las instrucciones proporcionadas.<\/p>\n

\u201cSabemos que en estos momentos dif\u00edciles los peque\u00f1os negocios est\u00e1n sufriendo y haciendo un esfuerzo enorme para poder salir adelante. Hoy m\u00e1s que nunca, queremos estar a su lado y acompa\u00f1arles, facilit\u00e1ndoles el acceso a la ayuda de toda nuestra comunidad solidaria\u201d, <\/em>asegura Irene Cano, Directora General de Facebook en Espa\u00f1a y Portugal.<\/p>\n

Te recordamos tambi\u00e9n que Facebook sigue reaccionando diariamente a la epidemia del Coronavirus con una serie de iniciativas que puedes ver aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Durante la epidemia de COVID-19, hemos observado c\u00f3mo las comunidades se re\u00fanen en Facebook para fomentar la ayuda mutua y promover la econom\u00eda local. Entre esas comunidades hay empresas y empresarios que sufren especialmente las consecuencias econ\u00f3micas del aislamiento social. Hoy, introducimos nuevas formas de ayudar a los negocios locales espa\u00f1oles. ","protected":false},"author":81919965,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243901452,243901420,237720135],"tags":[],"class_list":["post-21310","post","type-post","status-publish","format-standard","hentry","category-impacto-social-y-economico","category-meta","category-noticias-de-productos"],"yoast_head":"\nFacebook expande su herramienta Recaudaci\u00f3n de Fondos para apoyar a las PYMES | Informaci\u00f3n sobre Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/es\/news\/2020\/04\/facebook-ha-expandido-su-herramienta-recaudacion-de-fondos-para-apoyar-a-las-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook expande su herramienta Recaudaci\u00f3n de Fondos para apoyar a las PYMES | Informaci\u00f3n sobre Meta\" \/>\n<meta property=\"og:description\" content=\"Durante la epidemia de COVID-19, hemos observado c\u00f3mo las comunidades se re\u00fanen en Facebook para fomentar la ayuda mutua y promover la econom\u00eda local. 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