{"id":25551,"date":"2020-12-04T11:00:08","date_gmt":"2020-12-04T10:00:08","guid":{"rendered":"https:\/\/about.fb.com\/de\/?p=25551"},"modified":"2020-12-04T11:00:08","modified_gmt":"2020-12-04T10:00:08","slug":"guido-maria-kretschmer-startet-facebook-shops","status":"publish","type":"post","link":"https:\/\/about.fb.com\/de\/news\/2020\/12\/guido-maria-kretschmer-startet-facebook-shops\/","title":{"rendered":"Guido Maria Kretschmer startet Facebook Shops"},"content":{"rendered":"<h2><i><span style=\"font-weight: 400\">\u201cGuido Maria Kretschmer exclusive for ABOUT YOU-Kollektion\u201d ab sofort auf Facebook zu entdecken<\/span><\/i><\/h2>\n<p><span style=\"font-weight: 400\">Seit Mitte des Jahres k\u00f6nnen immer mehr Unternehmen Facebook Shops nutzen und ganz einfach einen anpassbaren Online-Shop auf unseren Plattformen anlegen. Guido Maria Kretschmer stellt nun als erster prominenter Designer in Deutschland seine \u201cGuido Maria Kretschmer exclusive for ABOUT YOU\u201d-Kollektion in Facebook Shops zur Verf\u00fcgung.<\/span><\/p>\n<p><b>Innovation auf und abseits des Laufstegs<\/b><\/p>\n<p><span style=\"font-weight: 400\">Die Kollektion ist seit dem Sommer bei ABOUT YOU erh\u00e4ltlich. Die <\/span><span style=\"font-weight: 400\">Grundidee besteht darin, Designermode f\u00fcr jedermann zug\u00e4nglich zu machen \u2013 unabh\u00e4ngig von Alter und Ma\u00dfen. <\/span><span style=\"font-weight: 400\">Die Einbindung von Facebook Shops ist daher ein logischer Schritt: jeden Monat nutzen mehr als drei Milliarden Menschen weltweit die Facebook-Plattformen, um sich zu verbinden und inspirieren zu lassen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mit dem Launch der Kollektion in Facebook Shops zeigt Guido Maria Kretschmer au\u00dferdem seine innovative Seite als Pionier und Gesch\u00e4ftsmann. Durch diesen Schritt kann die gesamte Customer Journey auf Facebook und Instagram stattfinden \u2013 von der Inspiration bis zum Kauf. \u201eWir wollen Facebook Shops als neue Plattform f\u00fcr den Handel etablieren, zusammen mit anderen Funktionen, die das Einkaufen in unseren Apps erleichtern. Das Erlebnis f\u00fchlt sich wie ein digitaler Schaufensterbummel oder das St\u00f6bern in einer Boutique an. Wir m\u00f6chten, dass sich die Menschen auf unseren Plattformen inspirieren lassen und Produkte, wie die aus der <\/span><span style=\"font-weight: 400\">\u201a<\/span><span style=\"font-weight: 400\">Guido Maria Kretschmer exclusive for ABOUT YOU<\/span><span style=\"font-weight: 400\">\u2018<\/span><span style=\"font-weight: 400\">-Kollektion, auch gleich mitnehmen k\u00f6nnen\u201c, sagt Tino Krause, Country Director DACH bei Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Guido Maria Kretschmer sagt \u00fcber die Neuerung und seine Rolle als Vorreiter: \u201cIch freue mich sehr, dass meine <\/span><span style=\"font-weight: 400\">\u201a<\/span><span style=\"font-weight: 400\">GMK exclusive for ABOUT YOU<\/span><span style=\"font-weight: 400\">\u2018<\/span><span style=\"font-weight: 400\">-Kollektion jetzt auch direkt \u00fcber Facebook geshoppt werden kann. Ich hoffe, dass so, durch die erh\u00f6hte Sichtbarkeit und den vereinfachten Kaufprozess, noch mehr Menschen inspiriert werden k\u00f6nnen und Freude an meinen Designs finden.\u201d<\/span><\/p>\n<p><b>Mit Facebook Shops Produkte entdecken und bequem einkaufen<\/b><\/p>\n<p><span style=\"font-weight: 400\">Interessenten finden die \u201cGuido Maria Kretschmer exclusive for ABOUT YOU\u201d-Kollektion ab heute auf der <\/span><a href=\"https:\/\/www.facebook.com\/GuidoMariaKretschmerOFFICIAL\/shop\/?ref_code=mini_shop_page_card_cta&amp;ref_surface=page\"><span style=\"font-weight: 400\">Facebook-Seite<\/span><\/a><span style=\"font-weight: 400\"> von Guido Maria Kretschmer. Sie k\u00f6nnen die Kollektion ganz bequem auf ihrem Smartphone durchst\u00f6bern, Produkte speichern oder in den Warenkorb legen und kaufen. Der Bezahlvorgang wird \u00fcber ABOUT YOU abgewickelt. Facebook Shops ist direkt mit dem Online-Shop von ABOUT YOU verkn\u00fcpft, sodass die Menschen die App w\u00e4hrend des gesamten Kaufprozesses nicht verlassen m\u00fcssen und den Kauf \u00fcber den in-App-Browser abschlie\u00dfen k\u00f6nnen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook hat es sich zum Ziel gesetzt, den Online-Einkauf so reibungslos wie m\u00f6glich zu gestalten. \u00dcber die gesamte Facebook-Familie hinweg k\u00f6nnen Produkte Menschen finden bevor Menschen die Produkte finden. Sie k\u00f6nnen sich auf unseren Plattformen nicht nur von Produkten inspirieren lassen, sondern diese auch kaufen. Ein wichtiger Meilenstein daf\u00fcr war die Einf\u00fchrung von Facebook Shops. Es bietet Kunden ein Mobile-First-Shopping-Erlebnis und erm\u00f6glicht es Unternehmen, einen einzigen Online-Shop einzurichten, auf den Kunden sowohl auf Facebook als auch Instagram zugreifen k\u00f6nnen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook arbeitet eng mit zahlreichen Partnern zusammen, um die Anbindung von E-Commerce-Systemen zu unseren Plattformen sicherzustellen. Nun k\u00f6nnen auch Unternehmen, die eigene Shopsysteme verwalten, Facebook Shops nutzen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Das Einrichten eines Facebook Shops ist dabei kostenlos und ganz einfach. Daf\u00fcr w\u00e4hlen Unternehmen mit wenigen Klicks die Produkte aus ihrem Produktkatalog aus und personalisieren ihren Shop mit Titelbildern und einem passenden Farbschema. Sie k\u00f6nnen auch einzelne Produkte oder Produktgruppen in ihrem Shop hervorheben. F\u00fcr Neueinsteiger bietet Facebook zudem die M\u00f6glichkeit, sich automatisch ein Layout generieren zu lassen. \u00dcber die Echtzeit-Vorschau von Kollektionen k\u00f6nnen Unternehmen bereits beim Erstellen ihrer Kollektion sehen, ob Ihnen das Layout gef\u00e4llt oder ob sie noch etwas anpassen m\u00f6chten.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Guido Maria Kretschmer stellt als erster prominenter Designer in Deutschland seine \u201cGuido Maria Kretschmer exclusive for ABOUT YOU\u201d-Kollektion in Facebook Shops zur Verf\u00fcgung.","protected":false},"author":116770500,"featured_media":25554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[555973479,555973598,243889734],"tags":[],"class_list":["post-25551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-app","category-facebook-shops","category-produktnachrichten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guido Maria Kretschmer startet Facebook Shops | \u00dcber Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/de\/news\/2020\/12\/guido-maria-kretschmer-startet-facebook-shops\/\" \/>\n<meta property=\"og:locale\" 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