{"id":24560,"date":"2019-11-04T08:15:59","date_gmt":"2019-11-04T07:15:59","guid":{"rendered":"https:\/\/about-fb-preprod.go-vip.net\/de\/?p=24560"},"modified":"2019-11-04T08:15:59","modified_gmt":"2019-11-04T07:15:59","slug":"unsere-neue-unternehmensmarke","status":"publish","type":"post","link":"https:\/\/about.fb.com\/de\/news\/2019\/11\/unsere-neue-unternehmensmarke\/","title":{"rendered":"Unsere neue Unternehmensmarke"},"content":{"rendered":"<p>Facebook begann als einzelne App. Jetzt\u00a0\u2013 15 Jahre sp\u00e4ter\u00a0\u2013 bieten wir eine Reihe von Produkten, die Menschen helfen, sich mit Freunden und Familie zu verbinden, Gemeinschaften zu finden und Unternehmen aufzubauen.<\/p>\n<p>Heute erneuern wir das Branding unseres Unternehmens, um deutlicher zu zeigen, welche Produkte zu Facebook geh\u00f6ren. Wir stellen das neue Unternehmenslogo vor und differenzieren damit das Unternehmen \u201eFacebook\u201c weiter von der Facebook-App, die ihr eigenes Logo beh\u00e4lt.<\/p>\n<p>Bei der Entwicklung des neuen Branding stand\u00a0<a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Ffacebook.design%2Fcompanybrand&amp;h=AT37OgfqMA1s2YjxFN0c912qJYw4QeMXTooyxqFQmaEKQdUeNZKXoAI-SF60HxAiEOeVln8_4j6hOlP-fLldbwuSaxDEopXyIozOnyDf3egLfoEDBT7A4xxrNNG3gV7JqB5Bzps_LqHHlvK50nVDV50\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-node-name=\"a\" data-line-number=\"10\" data-lynx-mode=\"hover\" data-uibase-classes=\":ui:link\">Klarheit im Vordergrund<\/a>. Das Branding hat seine eigene Typografie und Gro\u00dfschreibung, um auch optisch einen Unterschied zwischen Unternehmen und App zu erzielen.<\/p>\n<p>Die Menschen sollten wissen, welche Unternehmen hinter den Produkten stehen, die sie nutzen. Unsere wichtigsten Dienste sind die Facebook-App, der Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal und Calibra. Diese Apps und Technologien haben \u00fcber Jahre die selbe Infrastruktur genutzt, und die Teams hinter ihnen arbeiten regelm\u00e4\u00dfig zusammen.<\/p>\n<p>Schon vor einigen Jahren haben wir begonnen, deutlich zu machen, welche Produkte und Dienste Teil von Facebook sind. Daf\u00fcr haben wir Produkte wie Oculus, Workplace und Portal mit einem Unternehmensvermerk versehen. Ab Juni haben wir dann allen unseren Apps den Zusatz \u201evon Facebook\u201c hinzugef\u00fcgt. In den kommenden Wochen werden wir anfangen, das neue Branding in unseren Produkten und Marketingmaterialien, einschlie\u00dflich der neuen Unternehmenswebsite, zu verwenden.<\/p>\n<p>Dieses Rebranding hat den Zweck, unsere Eigent\u00fcmerstrukturen besser gegen\u00fcber den Menschen und Unternehmen zu kommunizieren, die unsere Dienste nutzen, um sich zu verbinden, Inhalte zu teilen, Gemeinschaften aufzubauen und mehr Menschen zu erreichen.<\/p>\n","protected":false},"excerpt":{"rendered":"Heute erneuern wir das Branding unseres Unternehmens, um deutlicher zu zeigen, welche Produkte zu Facebook geh\u00f6ren. ","protected":false},"author":4947538,"featured_media":24603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[555973442,30697048],"tags":[],"class_list":["post-24560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meta","category-unternehmensmeldungen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unsere neue Unternehmensmarke | \u00dcber Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/de\/news\/2019\/11\/unsere-neue-unternehmensmarke\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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