{"id":10599,"date":"2019-09-13T10:11:44","date_gmt":"2019-09-13T09:11:44","guid":{"rendered":"http:\/\/de.newsroom.fb.com\/?p=10599"},"modified":"2020-01-29T16:51:00","modified_gmt":"2020-01-29T15:51:00","slug":"facebook-und-instagram-bei-der-iaa","status":"publish","type":"post","link":"https:\/\/about.fb.com\/de\/news\/2019\/09\/facebook-und-instagram-bei-der-iaa\/","title":{"rendered":"Facebook und Instagram bei der IAA in Frankfurt"},"content":{"rendered":"<p><span style=\"font-weight:400\">Facebook und die IAA setzen ihre Partnerschaft fort. In diesem Jahr ist Facebook als Hauptsponsor der IAA Conference, welche seit gestern l\u00e4uft, vor Ort. Diese steht unter dem Motto \u201cBeyond Mobility\u201d &#8211; in verschiedenen Vortr\u00e4gen und Diskussionen wird es darum gehen, wie Elektromobilit\u00e4t, K\u00fcnstliche Intelligenz, Infotainment und weitere zukunftsrelevante Themen unsere Gesellschaft beeinflussen werden. Dar\u00fcber hinaus sind wir auch mit einem Stand pr\u00e4sent, an dem w\u00e4hrend der Messetage verschiedene Aktivit\u00e4ten stattfinden. Ihr findet uns in Halle 5 &#8211; wir freuen uns, euch dort begr\u00fc\u00dfen zu d\u00fcrfen!<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10601\" src=\"https:\/\/about-fb-preprod.go-vip.net\/de\/wp-content\/uploads\/sites\/4\/2019\/09\/190913_iaa_fbig-2.jpg?resize=960%2C720\" alt=\"\" width=\"960\" height=\"720\" \/><\/p>\n<p><span style=\"font-weight:400\">Die Digitalisierung bewegt die gesamte Automobilbranche &#8211; ganz egal ob Hersteller, H\u00e4ndler oder Zulieferer. New Mobility und Elektromobilit\u00e4t stehen bei allen Beteiligten weit oben auf der Agenda und auch Kommunikation und Kundenbindung in digitalen Kan\u00e4len sind weiterhin wichtige Themen. Als Partner der Automobilbranche unterst\u00fctzen wir sie dabei, die Digitalisierung bestm\u00f6glich umzusetzen. Dazu bieten wir verschiedene M\u00f6glichkeiten, die speziell f\u00fcr Automarken und -h\u00e4ndler entwickelt wurden.\u00a0<\/span><\/p>\n<p><b>Highlights\u00a0<\/b><\/p>\n<p><span style=\"font-weight:400\">Mark D\u2019Arcy, VP of Global Business Marketing &amp; Chief Creative Officer, wird heute in einer Keynote seine Vision der modernen Kommunikation im neuen Mobility \u00d6kosystem teilen. Seine Keynote steht unter dem Titel <\/span><a href=\"https:\/\/www.iaa.de\/de\/veranstaltung?tx_iaafair_event%5Bevent%5D=17&amp;cHash=18340d7f5e49d5a8e43b11cd1c0f57fc\"><span style=\"font-weight:400\">\u201cPlaying the next big role\u201d<\/span><\/a><span style=\"font-weight:400\"> und findet um 14:15 Uhr im Great Auditorium in Halle 5.0 statt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight:400\">Der in der Auto-Community bekannte und beliebte Influencer <\/span><a href=\"https:\/\/www.facebook.com\/sidneyhoffmannofficial\/\"><span style=\"font-weight:400\">Sidney Hoffmann<\/span><\/a><span style=\"font-weight:400\"> \u00fcbernimmt heute f\u00fcr einen Tag die <\/span><a href=\"https:\/\/www.facebook.com\/autobild\/\"><span style=\"font-weight:400\">Facebook-<\/span><\/a><span style=\"font-weight:400\"> und <\/span><a href=\"https:\/\/www.instagram.com\/autobildde\/\"><span style=\"font-weight:400\">Instagram-Kan\u00e4le<\/span><\/a><span style=\"font-weight:400\"> der AUTO BILD und teilt exklusive Einblicke. Er wird vor Ort auch mit <\/span><a href=\"https:\/\/www.instagram.com\/tedgushue\/\"><span style=\"font-weight:400\">Ted Gushue<\/span><\/a><span style=\"font-weight:400\"> und <\/span><a href=\"https:\/\/www.instagram.com\/magic_fox\/\"><span style=\"font-weight:400\">Magic Fox<\/span><\/a><span style=\"font-weight:400\"> sprechen.<\/span><\/p>\n<p><span style=\"font-weight:400\">Gestern hat Matt Jacobson, Head of Market &amp; Culture Development, mit Chase Carey, Chairman &amp; CEO F1 Group, zum Thema <\/span><a href=\"https:\/\/www.iaa.de\/de\/veranstaltung?tx_iaafair_event%5Bevent%5D=71&amp;cHash=3bbbf310619b324b6f6a32b54211fae4\"><span style=\"font-weight:400\">Formel 1 und technologische Innovation<\/span><\/a><span style=\"font-weight:400\"> diskutiert.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Als Partner der Automobilbranche unterst\u00fctzen wir sie dabei, die Digitalisierung bestm\u00f6glich umzusetzen.","protected":false},"author":116770500,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[555973389,7350],"tags":[],"class_list":["post-10599","post","type-post","status-publish","format-standard","hentry","category-iaa","category-veranstaltungen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook und Instagram bei der IAA in Frankfurt | \u00dcber Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/de\/news\/2019\/09\/facebook-und-instagram-bei-der-iaa\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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