{"id":10592,"date":"2019-09-12T08:59:50","date_gmt":"2019-09-12T07:59:50","guid":{"rendered":"http:\/\/de.newsroom.fb.com\/?p=10592"},"modified":"2020-01-29T16:52:24","modified_gmt":"2020-01-29T15:52:24","slug":"tag-2-der-dmexco-2019","status":"publish","type":"post","link":"https:\/\/about.fb.com\/de\/news\/2019\/09\/tag-2-der-dmexco-2019\/","title":{"rendered":"Tag 2 der DMEXCO 2019: Storytelling f\u00fcr Brands und wie Facebook Vertrauen schafft"},"content":{"rendered":"

Der zweite und damit letzte Tag der DMEXCO 2019 ist angebrochen. Nach den Highlights des ersten Tages<\/a> liegt unser Fokus heute auf zwei Themen: Brand Purpose und \u2013 passend zum diesj\u00e4hrigen Thema der Messe \u201cTrust in you\u201d \u2013 Vertrauen. Top-Facebook-Speaker werden ihre Erfahrungen und Meinung zu den Themen auf der Congress Stage mit den DMEXCO-Besuchern teilen:\u00a0<\/span><\/p>\n

12:30-13:00 Uhr, Congress Stage<\/i><\/b>: <\/b>Customer Trust
\n<\/i><\/b>Bei seinem ersten Auftritt als Country Director DACH widmet sich Tino Kraus dem Thema Vertrauen. In der Paneldiskussion mit Jason Rose, Chief Marketing Officer bei SAP Customer Experience, und Chris Denson, Co-Founder von Crush Industries, wird er unter anderem dazu sprechen, dass Kunden sich heute besonders vertrauensw\u00fcrdige, personalisierte und vernetzte Erfahrungen im digitalen Bereich w\u00fcnschen.\u00a0<\/span><\/p>\n

13:30-13:55 Uhr, Congress Stage: Finding Your Purpose as a Brand
\n<\/i><\/b>Mark D\u2019Arcy ist seit neun Jahren bei Facebook und als Vice President Global Business Marketing und Chief Creative Officer in zwei entscheidenden Bereichen t\u00e4tig. Bei diesem Fireside Chat trifft er auf Isabelle Schnellb\u00fcgel, die als Chief Strategy Officer f\u00fcr die deutsche Niederlassung des weltweit agierenden Agenturnetzwerks Ogilvy arbeitet. Sie werden dar\u00fcber sprechen, warum es so wichtig f\u00fcr Marken ist, zu definieren, was sie ausmacht, und wie sie in der heutigen Welt ihre Kunden erreichen.\u00a0<\/span><\/p>\n

Den Fireside Chat mit Mark D\u2019Arcy und das Panel mit Tino Krause k\u00f6nnen Sie hier im Livestream verfolgen:\u00a0<\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"Liegt unser Fokus heute auf zwei Themen: Brand Purpose und \u2013 passend zum diesj\u00e4hrigen Thema der Messe \u201cTrust in you\u201d \u2013 Vertrauen.","protected":false},"author":116770500,"featured_media":10594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[555973388,7350],"tags":[],"class_list":["post-10592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmexco","category-veranstaltungen"],"yoast_head":"\nTag 2 der DMEXCO 2019: Storytelling f\u00fcr Brands und wie Facebook Vertrauen schafft | \u00dcber Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/de\/news\/2019\/09\/tag-2-der-dmexco-2019\/\" \/>\n<meta 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