{"id":10582,"date":"2019-09-11T08:50:10","date_gmt":"2019-09-11T07:50:10","guid":{"rendered":"http:\/\/de.newsroom.fb.com\/?p=10582"},"modified":"2020-01-29T16:53:06","modified_gmt":"2020-01-29T15:53:06","slug":"tag-1-der-dmexco-2019","status":"publish","type":"post","link":"https:\/\/about.fb.com\/de\/news\/2019\/09\/tag-1-der-dmexco-2019\/","title":{"rendered":"Tag 1 der DMEXCO 2019: Wie die Instagram Community den kulturellen Diskurs pr\u00e4gt"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Heute startet die DMEXCO in K\u00f6ln \u2013 und auch in diesem Jahr sind wir mit einem Stand und einer Reihe internationaler und nationaler Sprecher vor Ort dabei. Highlight des ersten Tages ist die Keynote von Ashley Yuki, Product Manager Lead bei Instagram.<\/span><\/p>\n<p><b><i>15:50-16:20 Uhr, Congress Stage: Instagram and the Cultural Conversation<br \/>\n<\/i><\/b><span style=\"font-weight: 400;\">Ashley Yuki spricht dar\u00fcber, wie Instagram nicht nur die Kultur pr\u00e4gt, sondern die Communities auf Instagram den aktuellen kulturellen Diskurs aktiv mitgestalten. Viele gesellschaftliche Trends finden auf Instagram ihren Ursprung, neue Umgangssprache wird auf der Plattform gepr\u00e4gt und die Menschen dort verbinden sich \u00fcber ganz bestimmte Interessen miteinander. Auch Unternehmen waren schon immer ein Teil dieses kulturellen Dialogs auf Instagram. Sie treten auf der Plattform in die direkte Interaktion mit ihrer Community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die gesamte Keynote von Ashley Yuki k\u00f6nnt ihr hier im Livestream verfolgen:<\/span><\/p>\n<div class=\"fb-video\" data-allowfullscreen=\"true\" data-href=\"https:\/\/www.facebook.com\/video.php?v=581858442609216\" style=\"background-color: #fff; display: inline-block;\"><\/div>\n<p><span style=\"font-weight: 400;\">Weitere Informationen dazu, was euch heute und morgen am Facebook-Stand erwartet, findet ihr hier: <\/span><a href=\"https:\/\/www.facebook.com\/business\/events\/dmexco\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/events\/dmexco<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Kommt gerne vorbei, wir freuen uns auf euch!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Highlight des ersten Tages ist die Keynote von Ashley Yuki, Product Manager Lead bei 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