{"id":27142,"date":"2026-05-18T11:41:00","date_gmt":"2026-05-18T14:41:00","guid":{"rendered":"https:\/\/about.fb.com\/br\/?p=27142"},"modified":"2026-05-18T11:41:00","modified_gmt":"2026-05-18T14:41:00","slug":"novo-controle-de-brand-safety-e-suitability-para-anuncios-no-threads","status":"publish","type":"post","link":"https:\/\/about.fb.com\/br\/news\/2026\/05\/novo-controle-de-brand-safety-e-suitability-para-anuncios-no-threads\/","title":{"rendered":"Novo controle de Brand Safety e Suitability para an\u00fancios no Threads"},"content":{"rendered":"<p>Destaques:<\/p>\n<ul>\n<li>A partir de hoje, estamos levando as listas de bloqueio de conte\u00fado de terceiros (<i>third-party content block lists<\/i>), que j\u00e1 estavam dispon\u00edveis no Feed e Reels do Facebook e Instagram, para o Feed do\u00a0<b>Threads<\/b>.<\/li>\n<li>Esse controle agora est\u00e1 dispon\u00edvel por meio de todos os nossos quatro parceiros existentes de\u00a0<i>brand safety<\/i>\u00a0e\u00a0<i>suitability<\/i>: DoubleVerify, IAS, Scope3 e Zefr.<\/li>\n<li><b>Dado in\u00e9dito: Mais de 99% do conte\u00fado<\/b>\u00a0exibido ao lado de an\u00fancios no Feed e no Reels do Facebook, Instagram e Threads \u00e9 seguro para as marcas (<i>brand safe<\/i>), conforme medi\u00e7\u00e3o independente realizada por nossos parceiros.<\/li>\n<li>Tamb\u00e9m estamos integrando dois novos parceiros globais de\u00a0<i>brand safety<\/i>\u00a0e\u00a0<i>suitability<\/i>:\u00a0<b>Channel Factory<\/b>\u00a0e\u00a0<b>Protected by Mediaocean<\/b>.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-27183\" src=\"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=960&#038;resize=960%2C536\" alt=\"\" width=\"960\" height=\"536\" srcset=\"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=1376 1376w, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=600 600w, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=300 300w, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=768 768w, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=1024 1024w, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=800 800w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Continuamos a dar aos anunciantes mais controle e transpar\u00eancia sobre o ambiente de suas marcas em nossas plataformas. Desde o primeiro dia, lan\u00e7amos an\u00fancios no Threads com nosso filtro de invent\u00e1rio pr\u00f3prio (<i>first-party<\/i>) e adicionamos a verifica\u00e7\u00e3o de terceiros em menos de nove meses. Hoje, estamos trazendo as listas de bloqueio de conte\u00fado de terceiros para o Feed do Threads com suporte para todos os quatro parceiros de\u00a0<i>brand safety<\/i>\u00a0e\u00a0<i>suitability<\/i>\u00a0\u2014 DoubleVerify, IAS, Scope3 e Zefr \u2014, disponibilizando esse recurso para o maior n\u00famero poss\u00edvel de anunciantes, com suporte em dezenas de idiomas.<\/p>\n<p>Essas listas de bloqueio de conte\u00fado, que tamb\u00e9m est\u00e3o dispon\u00edveis no Feed e Reels do Facebook e Instagram, t\u00eam como objetivo ajudar a garantir que os anunciantes tenham mais precis\u00e3o para evitar conte\u00fados adjacentes que possam n\u00e3o ser adequados para suas marcas. Os anunciantes trabalhar\u00e3o diretamente com esses parceiros terceirizados para determinar quais categorias espec\u00edficas desejam bloquear.<\/p>\n<p>Esse controle pode ser aplicado em conjunto com o filtro de invent\u00e1rio da Meta ou usado de forma independente. Embora esses controles ajudem a manter os padr\u00f5es individualizados de adequa\u00e7\u00e3o das marcas (<i>brand suitability<\/i>), mais de 99% do conte\u00fado ao lado de an\u00fancios no Feed continua sendo seguro para as marcas no Facebook, Instagram e Threads, conforme medido de forma independente por nossos parceiros.<\/p>\n<p>Tamb\u00e9m estamos expandindo nosso ecossistema de parceiros para dar aos anunciantes mais op\u00e7\u00f5es sobre como eles verificam e gerenciam a adequa\u00e7\u00e3o de seus posicionamentos de an\u00fancios. Os anunciantes poder\u00e3o trabalhar tanto com a Channel Factory quanto com a Protected by Mediaocean nos pr\u00f3ximos meses para verifica\u00e7\u00e3o e controle de\u00a0<i>brand safety<\/i>\u00a0e\u00a0<i>suitability<\/i>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Destaques: A partir de hoje, estamos levando as listas de bloqueio de conte\u00fado de terceiros (third-party content block lists), que j\u00e1 estavam dispon\u00edveis no Feed e Reels do Facebook e Instagram, para o Feed do\u00a0Threads. Esse controle agora est\u00e1 dispon\u00edvel por meio de todos os nossos quatro parceiros existentes de\u00a0brand safety\u00a0e\u00a0suitability: DoubleVerify, IAS, Scope3 e Zefr. Dado in\u00e9dito: Mais de 99% do conte\u00fado\u00a0exibido ao lado de an\u00fancios no Feed e no Reels do Facebook, Instagram e Threads \u00e9 seguro para as marcas (brand safe), conforme medi\u00e7\u00e3o independente realizada por nossos parceiros. Tamb\u00e9m estamos integrando dois novos parceiros globais de\u00a0brand safety\u00a0e\u00a0suitability:\u00a0Channel Factory\u00a0e\u00a0Protected by Mediaocean. Continuamos a dar aos anunciantes mais controle e transpar\u00eancia sobre o ambiente de suas marcas em nossas plataformas. Desde o primeiro dia, lan\u00e7amos an\u00fancios no Threads com nosso filtro de invent\u00e1rio pr\u00f3prio (first-party) e adicionamos a verifica\u00e7\u00e3o de terceiros em menos de nove meses. Hoje, estamos trazendo as listas de bloqueio de conte\u00fado de terceiros para o Feed do Threads com suporte para todos os quatro parceiros de\u00a0brand safety\u00a0e\u00a0suitability\u00a0\u2014 DoubleVerify, IAS, Scope3 e Zefr \u2014, disponibilizando esse recurso para o maior n\u00famero poss\u00edvel de anunciantes, com suporte em dezenas de idiomas. Essas listas de bloqueio de conte\u00fado, que tamb\u00e9m est\u00e3o dispon\u00edveis no Feed e Reels do Facebook e Instagram, t\u00eam como objetivo ajudar a garantir que os anunciantes tenham mais precis\u00e3o para evitar conte\u00fados adjacentes que possam n\u00e3o ser adequados para suas marcas. Os anunciantes trabalhar\u00e3o diretamente com esses parceiros terceirizados para determinar quais categorias espec\u00edficas desejam bloquear. Esse controle pode ser aplicado em conjunto com o filtro de invent\u00e1rio da Meta ou usado de forma independente. Embora esses controles ajudem a manter os padr\u00f5es individualizados de adequa\u00e7\u00e3o das marcas (brand suitability), mais de 99% do conte\u00fado ao lado de an\u00fancios no Feed continua sendo seguro para as marcas no Facebook, Instagram e Threads, conforme medido de forma independente por nossos parceiros. Tamb\u00e9m estamos expandindo nosso ecossistema de parceiros para dar aos anunciantes mais op\u00e7\u00f5es sobre como eles verificam e gerenciam a adequa\u00e7\u00e3o de seus posicionamentos de an\u00fancios. Os anunciantes poder\u00e3o trabalhar tanto com a Channel Factory quanto com a Protected by Mediaocean nos pr\u00f3ximos meses para verifica\u00e7\u00e3o e controle de\u00a0brand safety\u00a0e\u00a0suitability. &nbsp;","protected":false},"author":164097234,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27142","post","type-post","status-publish","format-standard","hentry","category-recent-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novo controle de Brand Safety e Suitability para an\u00fancios no Threads | Sobre a Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/br\/news\/2026\/05\/novo-controle-de-brand-safety-e-suitability-para-anuncios-no-threads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novo controle de Brand Safety e Suitability para an\u00fancios no Threads | Sobre a Meta\" \/>\n<meta property=\"og:description\" content=\"Destaques: A partir de hoje, estamos levando as listas de bloqueio de conte\u00fado de terceiros (third-party content block lists), que j\u00e1 estavam dispon\u00edveis no Feed e Reels do Facebook e Instagram, para o Feed do\u00a0Threads. Esse controle agora est\u00e1 dispon\u00edvel por meio de todos os nossos quatro parceiros existentes de\u00a0brand safety\u00a0e\u00a0suitability: DoubleVerify, IAS, Scope3 e Zefr. Dado in\u00e9dito: Mais de 99% do conte\u00fado\u00a0exibido ao lado de an\u00fancios no Feed e no Reels do Facebook, Instagram e Threads \u00e9 seguro para as marcas (brand safe), conforme medi\u00e7\u00e3o independente realizada por nossos parceiros. Tamb\u00e9m estamos integrando dois novos parceiros globais de\u00a0brand safety\u00a0e\u00a0suitability:\u00a0Channel Factory\u00a0e\u00a0Protected by Mediaocean. Continuamos a dar aos anunciantes mais controle e transpar\u00eancia sobre o ambiente de suas marcas em nossas plataformas. Desde o primeiro dia, lan\u00e7amos an\u00fancios no Threads com nosso filtro de invent\u00e1rio pr\u00f3prio (first-party) e adicionamos a verifica\u00e7\u00e3o de terceiros em menos de nove meses. Hoje, estamos trazendo as listas de bloqueio de conte\u00fado de terceiros para o Feed do Threads com suporte para todos os quatro parceiros de\u00a0brand safety\u00a0e\u00a0suitability\u00a0\u2014 DoubleVerify, IAS, Scope3 e Zefr \u2014, disponibilizando esse recurso para o maior n\u00famero poss\u00edvel de anunciantes, com suporte em dezenas de idiomas. Essas listas de bloqueio de conte\u00fado, que tamb\u00e9m est\u00e3o dispon\u00edveis no Feed e Reels do Facebook e Instagram, t\u00eam como objetivo ajudar a garantir que os anunciantes tenham mais precis\u00e3o para evitar conte\u00fados adjacentes que possam n\u00e3o ser adequados para suas marcas. Os anunciantes trabalhar\u00e3o diretamente com esses parceiros terceirizados para determinar quais categorias espec\u00edficas desejam bloquear. Esse controle pode ser aplicado em conjunto com o filtro de invent\u00e1rio da Meta ou usado de forma independente. Embora esses controles ajudem a manter os padr\u00f5es individualizados de adequa\u00e7\u00e3o das marcas (brand suitability), mais de 99% do conte\u00fado ao lado de an\u00fancios no Feed continua sendo seguro para as marcas no Facebook, Instagram e Threads, conforme medido de forma independente por nossos parceiros. Tamb\u00e9m estamos expandindo nosso ecossistema de parceiros para dar aos anunciantes mais op\u00e7\u00f5es sobre como eles verificam e gerenciam a adequa\u00e7\u00e3o de seus posicionamentos de an\u00fancios. Os anunciantes poder\u00e3o trabalhar tanto com a Channel Factory quanto com a Protected by Mediaocean nos pr\u00f3ximos meses para verifica\u00e7\u00e3o e controle de\u00a0brand safety\u00a0e\u00a0suitability. &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/br\/news\/2026\/05\/novo-controle-de-brand-safety-e-suitability-para-anuncios-no-threads\/\" \/>\n<meta property=\"og:site_name\" content=\"Sobre a Meta\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T14:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/05\/Threads.png?w=960\" \/>\n<meta name=\"author\" content=\"vivilusor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 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Esse controle agora est\u00e1 dispon\u00edvel por meio de todos os nossos quatro parceiros existentes de\u00a0brand safety\u00a0e\u00a0suitability: DoubleVerify, IAS, Scope3 e Zefr. Dado in\u00e9dito: Mais de 99% do conte\u00fado\u00a0exibido ao lado de an\u00fancios no Feed e no Reels do Facebook, Instagram e Threads \u00e9 seguro para as marcas (brand safe), conforme medi\u00e7\u00e3o independente realizada por nossos parceiros. Tamb\u00e9m estamos integrando dois novos parceiros globais de\u00a0brand safety\u00a0e\u00a0suitability:\u00a0Channel Factory\u00a0e\u00a0Protected by Mediaocean. Continuamos a dar aos anunciantes mais controle e transpar\u00eancia sobre o ambiente de suas marcas em nossas plataformas. Desde o primeiro dia, lan\u00e7amos an\u00fancios no Threads com nosso filtro de invent\u00e1rio pr\u00f3prio (first-party) e adicionamos a verifica\u00e7\u00e3o de terceiros em menos de nove meses. 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