{"id":26461,"date":"2025-06-13T14:52:47","date_gmt":"2025-06-13T17:52:47","guid":{"rendered":"https:\/\/about.fb.com\/br\/?p=26461"},"modified":"2025-06-13T14:52:47","modified_gmt":"2025-06-13T17:52:47","slug":"performance-talks-wmccann","status":"publish","type":"post","link":"https:\/\/about.fb.com\/br\/news\/2025\/06\/performance-talks-wmccann\/","title":{"rendered":"Performance Talks &#8211; WMcCann"},"content":{"rendered":"<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-26461-1\" width=\"960\" height=\"1707\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/06\/Performance-Talks_WMcCann.mp4?_=1\" \/><a href=\"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/06\/Performance-Talks_WMcCann.mp4\">https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/06\/Performance-Talks_WMcCann.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400\">A rela\u00e7\u00e3o das marcas com criadores de conte\u00fado tem evolu\u00eddo muito na busca por mais autenticidade e conex\u00e3o com as pessoas. De acordo com a CEO da WMcCann, Renata Bokel, essas parcerias s\u00e3o fundamentais hoje para o sucesso das campanhas. Nessa conversa com a gente, a executiva tamb\u00e9m refor\u00e7a o poder da Intelig\u00eancia Artificial para trazer mais produtividade aos times hoje, al\u00e9m do valor da personaliza\u00e7\u00e3o para gerar conversas cada vez mais relevantes entre as marcas e seus consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400\">E n\u00e3o deixe de conferir mais epis\u00f3dios do Performance Talks na p\u00e1gina <a href=\"https:\/\/www.linkedin.com\/showcase\/metaforbusiness\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Meta For Business<\/a> no Linkedin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A rela\u00e7\u00e3o das marcas com criadores de conte\u00fado tem evolu\u00eddo muito na busca por mais autenticidade e conex\u00e3o com as pessoas. De acordo com a CEO da WMcCann, Renata Bokel, essas parcerias s\u00e3o fundamentais hoje para o sucesso das campanhas. Nessa conversa com a gente, a executiva tamb\u00e9m refor\u00e7a o poder da Intelig\u00eancia Artificial para trazer mais produtividade aos times hoje, al\u00e9m do valor da personaliza\u00e7\u00e3o para gerar conversas cada vez mais relevantes entre as marcas e seus consumidores. E n\u00e3o deixe de conferir mais epis\u00f3dios do Performance Talks na p\u00e1gina Meta For Business no Linkedin.","protected":false},"author":108706932,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[210824851,396542114,396542170],"tags":[],"class_list":["post-26461","post","type-post","status-publish","format-standard","hentry","category-homepage-hidden","category-meta","category-tecnologia-e-inovacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance Talks - WMcCann | Sobre a Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/br\/news\/2025\/06\/performance-talks-wmccann\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Talks - WMcCann | Sobre a Meta\" \/>\n<meta property=\"og:description\" content=\"A rela\u00e7\u00e3o das marcas com criadores de conte\u00fado tem evolu\u00eddo muito na busca por mais autenticidade e conex\u00e3o com as pessoas. 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