{"id":26457,"date":"2025-06-13T14:40:42","date_gmt":"2025-06-13T17:40:42","guid":{"rendered":"https:\/\/about.fb.com\/br\/?p=26457"},"modified":"2025-06-13T14:42:07","modified_gmt":"2025-06-13T17:42:07","slug":"performance-talks-africa","status":"publish","type":"post","link":"https:\/\/about.fb.com\/br\/news\/2025\/06\/performance-talks-africa\/","title":{"rendered":"Performance Talks &#8211; Africa"},"content":{"rendered":"<div style=\"width: 960px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-26457-1\" width=\"960\" height=\"1707\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/06\/Performance_Talks_Africa.mp4?_=1\" \/><a href=\"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/06\/Performance_Talks_Africa.mp4\">https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/06\/Performance_Talks_Africa.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400\">A personaliza\u00e7\u00e3o por meio da diversifica\u00e7\u00e3o de criativos vai permitir entregas de mensagens mais consistentes e coerentes para as pessoas, de acordo com o s\u00f3cio, CEO e Co-presidente da Africa, Marcio Santoro. A ag\u00eancia, que\u00a0 mant\u00e9m rela\u00e7\u00f5es de d\u00e9cadas com seus clientes, tem usado inova\u00e7\u00e3o e criatividade para reconquista-los ano ap\u00f3s ano. O executivo compartilha cases de sucesso, fala sobre a nova fun\u00e7\u00e3o do \u201cprompteiro\u201d e real\u00e7a a import\u00e2ncia das plataformas da Meta para o sucesso das campanhas hoje em dia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">E n\u00e3o deixe de conferir mais epis\u00f3dios do Performance Talks na p\u00e1gina <a href=\"https:\/\/www.linkedin.com\/showcase\/metaforbusiness\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">Meta For Business<\/a> no Linkedin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A personaliza\u00e7\u00e3o por meio da diversifica\u00e7\u00e3o de criativos vai permitir entregas de mensagens mais consistentes e coerentes para as pessoas, de acordo com o s\u00f3cio, CEO e Co-presidente da Africa, Marcio Santoro. A ag\u00eancia, que\u00a0 mant\u00e9m rela\u00e7\u00f5es de d\u00e9cadas com seus clientes, tem usado inova\u00e7\u00e3o e criatividade para reconquista-los ano ap\u00f3s ano. O executivo compartilha cases de sucesso, fala sobre a nova fun\u00e7\u00e3o do \u201cprompteiro\u201d e real\u00e7a a import\u00e2ncia das plataformas da Meta para o sucesso das campanhas hoje em dia. E n\u00e3o deixe de conferir mais epis\u00f3dios do Performance Talks na p\u00e1gina Meta For Business no Linkedin.","protected":false},"author":108706932,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[210824851,396542114,396542170],"tags":[],"class_list":["post-26457","post","type-post","status-publish","format-standard","hentry","category-homepage-hidden","category-meta","category-tecnologia-e-inovacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance Talks - Africa | Sobre a Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/br\/news\/2025\/06\/performance-talks-africa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Talks - Africa | Sobre a Meta\" \/>\n<meta property=\"og:description\" content=\"A personaliza\u00e7\u00e3o por meio da diversifica\u00e7\u00e3o de criativos vai permitir entregas de mensagens mais consistentes e coerentes para as pessoas, de acordo com o s\u00f3cio, CEO e Co-presidente da Africa, Marcio Santoro. A ag\u00eancia, que\u00a0 mant\u00e9m rela\u00e7\u00f5es de d\u00e9cadas com seus clientes, tem usado inova\u00e7\u00e3o e criatividade para reconquista-los ano ap\u00f3s ano. O executivo compartilha cases de sucesso, fala sobre a nova fun\u00e7\u00e3o do \u201cprompteiro\u201d e real\u00e7a a import\u00e2ncia das plataformas da Meta para o sucesso das campanhas hoje em dia. 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Estamos construindo \u00f3culos com IA para todas as pessoas. At\u00e9 o fim do ano, vamos oferecer\u2026","rel":"","context":"In &quot;Recent News&quot;","block_context":{"text":"Recent News","link":"https:\/\/about.fb.com\/br\/news\/category\/recent-news\/"},"img":{"alt_text":"","src":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/09\/Ray-Ban-Meta-Group-Shot2.jpg?fit=3840%2C2160&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/09\/Ray-Ban-Meta-Group-Shot2.jpg?fit=3840%2C2160&resize=350%2C200 1x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/09\/Ray-Ban-Meta-Group-Shot2.jpg?fit=3840%2C2160&resize=525%2C300 1.5x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/09\/Ray-Ban-Meta-Group-Shot2.jpg?fit=3840%2C2160&resize=700%2C400 2x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/09\/Ray-Ban-Meta-Group-Shot2.jpg?fit=3840%2C2160&resize=1050%2C600 3x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2026\/09\/Ray-Ban-Meta-Group-Shot2.jpg?fit=3840%2C2160&resize=1400%2C800 4x"},"classes":[]},{"id":26887,"url":"https:\/\/about.fb.com\/br\/news\/2025\/12\/novo-estudo-revela-o-impacto-potencial-da-inteligencia-artificial-no-brasil-e-na-america-latina\/","url_meta":{"origin":26457,"position":1},"title":"Novo estudo revela o impacto potencial da Intelig\u00eancia Artificial no Brasil e na Am\u00e9rica Latina","author":"Meta","date":"18\/12\/2025","format":false,"excerpt":"Um novo estudo realizado pela Linux Foundation, encomendado pela Meta, apresenta dados e informa\u00e7\u00f5es sobre o cen\u00e1rio do mercado de Intelig\u00eancia Artificial (IA) na Am\u00e9rica Latina, e revela os principais desafios e oportunidades para que a regi\u00e3o possa alavancar essa tecnologia e promover um desenvolvimento tecnol\u00f3gico mais equitativo. 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Esta edi\u00e7\u00e3o est\u00e1 repleta de novas atualiza\u00e7\u00f5es interessantes, incluindo recados para liga\u00e7\u00f5es n\u00e3o atendidas, figurinhas divertidas para o status, gera\u00e7\u00e3o de imagens com a Meta AI aprimorada e muito mais. Tudo isso para facilitar ainda\u2026","rel":"","context":"In &quot;Feed - Categorias&quot;","block_context":{"text":"Feed - Categorias","link":"https:\/\/about.fb.com\/br\/news\/category\/technologies\/"},"img":{"alt_text":"","src":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/12\/596387419_1360761639062906_2694588393236778653_n.png?fit=1920%2C1080&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/12\/596387419_1360761639062906_2694588393236778653_n.png?fit=1920%2C1080&resize=350%2C200 1x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/12\/596387419_1360761639062906_2694588393236778653_n.png?fit=1920%2C1080&resize=525%2C300 1.5x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/12\/596387419_1360761639062906_2694588393236778653_n.png?fit=1920%2C1080&resize=700%2C400 2x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/12\/596387419_1360761639062906_2694588393236778653_n.png?fit=1920%2C1080&resize=1050%2C600 3x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/12\/596387419_1360761639062906_2694588393236778653_n.png?fit=1920%2C1080&resize=1400%2C800 4x"},"classes":[]},{"id":26634,"url":"https:\/\/about.fb.com\/br\/news\/2025\/09\/meta-connect-2025-a-evolucao-dos-oculos-inteligentes-o-avanco-do-metaverso-e-muito-mais\/","url_meta":{"origin":26457,"position":3},"title":"Meta Connect 2025: A Evolu\u00e7\u00e3o dos \u00d3culos Inteligentes, o Avan\u00e7o do Metaverso e Muito Mais","author":"Meta","date":"17\/09\/2025","format":false,"excerpt":"Mark Zuckerberg e Diplo sa\u00edram correndo do palco do Connect \u2013 literalmente \u2013 para dar in\u00edcio \u00e0 after party, e n\u00f3s estamos aqui para recapitular todas as novidades que voc\u00ea pode ter perdido. Mas antes, vamos falar sobre outra dupla din\u00e2mica que est\u00e1 conquistando o mundo: \u00f3culos e intelig\u00eancia artificial.\u2026","rel":"","context":"In &quot;Meta&quot;","block_context":{"text":"Meta","link":"https:\/\/about.fb.com\/br\/news\/category\/temas-home\/meta\/"},"img":{"alt_text":"","src":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Meta-Connect-2025-Dark-background-1x1-1.png?fit=4500%2C4500&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Meta-Connect-2025-Dark-background-1x1-1.png?fit=4500%2C4500&resize=350%2C200 1x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Meta-Connect-2025-Dark-background-1x1-1.png?fit=4500%2C4500&resize=525%2C300 1.5x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Meta-Connect-2025-Dark-background-1x1-1.png?fit=4500%2C4500&resize=700%2C400 2x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Meta-Connect-2025-Dark-background-1x1-1.png?fit=4500%2C4500&resize=1050%2C600 3x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Meta-Connect-2025-Dark-background-1x1-1.png?fit=4500%2C4500&resize=1400%2C800 4x"},"classes":[]},{"id":26632,"url":"https:\/\/about.fb.com\/br\/news\/2025\/09\/ray-ban-meta-chega-em-breve-ao-brasil-2a-geracao-conta-com-ate-2x-mais-duracao-de-bateria-e-melhor-captura-de-video\/","url_meta":{"origin":26457,"position":4},"title":"Ray-Ban Meta chega em breve ao Brasil: 2\u00aa gera\u00e7\u00e3o conta com at\u00e9 2x mais dura\u00e7\u00e3o de bateria e melhor captura de v\u00eddeo","author":"Meta","date":"17\/09\/2025","format":false,"excerpt":"Os \u00f3culos inteligentes mais vendidos do mundo* ficaram ainda melhores. Anunciado hoje no Connect, o Ray-Ban Meta (2\u00aa gera\u00e7\u00e3o) oferece at\u00e9 2x mais dura\u00e7\u00e3o de bateria, captura de v\u00eddeo 3K Ultra HD, e chegar\u00e1 em breve ao Brasil. Tem sido um ano empolgante para o Ray-Ban Meta, com o lan\u00e7amento\u2026","rel":"","context":"In &quot;Meta&quot;","block_context":{"text":"Meta","link":"https:\/\/about.fb.com\/br\/news\/category\/temas-home\/meta\/"},"img":{"alt_text":"","src":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Ray-Ban-Meta-Wayfarer-Gen-2-Shiny-Black-Transitions\u00ae-Graphite-Green-Lenses-Transition-Stack.png?fit=7091%2C4000&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Ray-Ban-Meta-Wayfarer-Gen-2-Shiny-Black-Transitions\u00ae-Graphite-Green-Lenses-Transition-Stack.png?fit=7091%2C4000&resize=350%2C200 1x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Ray-Ban-Meta-Wayfarer-Gen-2-Shiny-Black-Transitions\u00ae-Graphite-Green-Lenses-Transition-Stack.png?fit=7091%2C4000&resize=525%2C300 1.5x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Ray-Ban-Meta-Wayfarer-Gen-2-Shiny-Black-Transitions\u00ae-Graphite-Green-Lenses-Transition-Stack.png?fit=7091%2C4000&resize=700%2C400 2x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Ray-Ban-Meta-Wayfarer-Gen-2-Shiny-Black-Transitions\u00ae-Graphite-Green-Lenses-Transition-Stack.png?fit=7091%2C4000&resize=1050%2C600 3x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Ray-Ban-Meta-Wayfarer-Gen-2-Shiny-Black-Transitions\u00ae-Graphite-Green-Lenses-Transition-Stack.png?fit=7091%2C4000&resize=1400%2C800 4x"},"classes":[]},{"id":26630,"url":"https:\/\/about.fb.com\/br\/news\/2025\/09\/oakley-meta-vanguard-a-nova-era-dos-oculos-inteligentes-para-performance\/","url_meta":{"origin":26457,"position":5},"title":"Oakley Meta Vanguard: A Nova Era dos \u00d3culos Inteligentes para Performance","author":"Meta","date":"17\/09\/2025","format":false,"excerpt":"Atualizado em 27 de outubro, \u00e0s 13h (hor\u00e1rio de Bras\u00edlia): Oakley Meta Vanguard chega ao Brasil Oakley Meta Vanguard, a nova linha de \u00f3culos de performance com intelig\u00eancia artificial desenvolvida para esportes de alta intensidade, chega ao Brasil em 31 de outubro, nas lojas da Oakley em S\u00e3o Paulo, e\u2026","rel":"","context":"In &quot;Meta&quot;","block_context":{"text":"Meta","link":"https:\/\/about.fb.com\/br\/news\/category\/temas-home\/meta\/"},"img":{"alt_text":"","src":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Oakley-Meta-Vanguard-Black-with-PRIZM-Road-Lens3.png?fit=4096%2C2304&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Oakley-Meta-Vanguard-Black-with-PRIZM-Road-Lens3.png?fit=4096%2C2304&resize=350%2C200 1x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Oakley-Meta-Vanguard-Black-with-PRIZM-Road-Lens3.png?fit=4096%2C2304&resize=525%2C300 1.5x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Oakley-Meta-Vanguard-Black-with-PRIZM-Road-Lens3.png?fit=4096%2C2304&resize=700%2C400 2x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Oakley-Meta-Vanguard-Black-with-PRIZM-Road-Lens3.png?fit=4096%2C2304&resize=1050%2C600 3x, https:\/\/about.fb.com\/br\/wp-content\/uploads\/sites\/11\/2025\/09\/Oakley-Meta-Vanguard-Black-with-PRIZM-Road-Lens3.png?fit=4096%2C2304&resize=1400%2C800 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/posts\/26457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/users\/108706932"}],"replies":[{"embeddable":true,"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/comments?post=26457"}],"version-history":[{"count":2,"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/posts\/26457\/revisions"}],"predecessor-version":[{"id":26460,"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/posts\/26457\/revisions\/26460"}],"wp:attachment":[{"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/media?parent=26457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/categories?post=26457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/about.fb.com\/br\/wp-json\/wp\/v2\/tags?post=26457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}